Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 42 against week 41. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
Santoor Sandal & Turmeric secured the top position in the most aired campaigns, followed by the Government of Delhi advertisement. The new entrant on the list and on the 3rd slot is an advertisement run by the Bhartiya Janta Party. Dettol’s campaign ranked 3rd for their antiseptic liquid in the previous week has moved down to the 4th slot. The 5th slot has been secured by another new entrant on this list is an advertisement run by Congress.
Most Watched:
There has been no change in the order of most watched advertisements from last time with Indigo Bright Ceiling Paint’s campaign that has retained their leadership position from last week to this week. The Apple IPhone 11 Pro commercial which was on the 2nd spot last week is on the same position.Indigo Acrylic Laminates have number three on the most watched category. With two new entrants on the list, Prestige’s advertisement has secured the 4th slot followed by Colgate Swarna Vedshakti advertisement on the 5th slot.
Most Liked:
Kalyan Jewellers secured the leadership spot followed by four other new entrants on this list. Campaigns by Amazon has secured the second slot on this list followed by campaigns by Apple for their 11 Pro Max on the third slot respectively. Anchor Switches commercial was in the fourth spot while Tide Ultra Campaign managed to secure the 5th spot.
