Mumbai: The global marketing and brand building paradigm has over the years evolved to encompass contemporary platforms, break through mediums and the dynamic digital ecosystem. The India marketing and advertising industry has also played a pivotal role in driving this change. Such game changer brands and marketeers that have showcased agility, innovation and effectiveness in this ever-changing scenario, are all set to be celebrated at the upcoming edition of the coveted Marquees 2019. Brought to you by the Advertising Club, Marquees 2019 presented by Zee and powered by COLORS will recognise marketing excellence and brands stories that have delivered through bringing to life the perfect blend of traditional and contemporary brand building ideas. The nominees, announced today, by the Advertising Club will vie for the prestigious MARQUEES 2019 to be announced on Thursday, 12th December 2019 in Mumbai.
Speaking about the upcoming edition of the MARQUEES ‘Partho Dasgupta, President, The Advertising Club said “ Our focus at the Advertising Club with award platforms like the MARQUEES is to encourage and applaud pioneering work by brands and marketeers that have helped in furthering every category’s growth agenda through crafting effective brand strategies. We are sure that MARQEES will encourage and inspire the industry and every young marketeer to put their best food forwards by pushing the envelope on innovation and effectiveness for their brands.”
The list of nominees for MARQUEES 2019 are as follows:
| Sr. No | Sector Category | Company |
| 1 | Auto (4 Wheeler) | Maruti Suzuki India Ltd, Hyundai Motor India Ltd, Tata Motors Ltd, Honda Cars India Ltd, Toyota Kirloskar Motor Pvt Ltd, Mahindra and Mahindra Ltd., Ford India Pvt Ltd. |
| 2 | Auto (2 Wheeler) | Hero Motocorp Ltd, Bajaj Auto Ltd, Suzuki Motorcycle India Pvt Ltd, Honda Motorcycle and Scooter India Ltd, TVS Motor Company Ltd, India Yamaha Motor Pvt Ltd, Royal Enfield (Unit of Eicher Ltd) |
| 3 | Telecommunication | Reliance Jio, Bharti Airtel, Vodafone Idea, BSNL |
| 4 | Consumer Durables – White Goods | Samsung, Electrolux, Haier, Kenstar, BPL, Hitachi, LG, Kelvinator, Godrej, Whirlpool, Videocon |
| 5 | Consumer Durables – TV | Samsung, LG, Panasonic, BPL, Sony, Sansui |
| 6 | Insurance (Life) | LIC, Tata AIA Life Insurance, Aditya Birla Sun Life, SBI Life, Max Life, ICICI Prudential Life, Kotak Mahindra Life, Bajaj Allianz Life, HDFC Life |
| 7 | Insurance (Non-Life) | Tata-AIG, SBI General, Star Health Insurance, ICICI Lombard, IFFCO Tokio, New India, Oriental, Reliance, Bajaj Allianz, HDFC ERGO |
| 8 | Banking | State Bank of India, HDFC Bank, Ratnakar Bank, IndusInd Bank, Bandhan Bank, ICICI Bank, Axis Bank, Canara Bank, Kotak Mahindra Bank, Bank of Baroda, Yes Bank, Punjab National Bank |
| 9 | Handsets | Reliance(Jio Feature Phone), Honor, iTel, OnePlus, Lyf, Xiaomi, Vivo, Asus, Lava, Samsung, Oppo |
| 10 | FMCG (Food) | Kurkure, Maggi, Parle, Britannia, Tata, Amul, Bambino, Anil, Bingo, Amulya, Gemini, Lays, Balaji, Sakthi, Bharat, Fortune, Sunfeast, Ruchi, Eastern, Gold Winner |
| 11 | FMCG (Beverages) | Dabur, Sunrise, Maaza, Horlicks, Frooti, Limca, Wagh Bakri, Bru, Nescafe, Mountain Dew, Tata, Complan, Boost, Brooke Bond, Thumps Up, Coke, Sprite, Bournvita, Fanta, Society |
| 12 | FMCG (Household Care) | Harpic, Vim, Comfort, Good Knight, Lizol, All Out, Ghadi, Wheel, Amrutanjan, Pheneols, Surf Excel, Vicks, Zandu, Arasan, Rin, Ujala, Emami, Maxo |
| 13 | FMCG (Personal Care) | Clinic Plus, Fair & Lovely, Colgate, Parachute, Pond’s, Lifebuoy, Garnier, Santoor, Himalaya, Nisha, Nihar, Godrej Expert, Wilkinson, Dettol, Godrej No. 1, Close Up, BoroPlus, VVD, Patanjali, Sunsilk |
| 14 | Retail | Snapdeal, Amazon, Myntra, Flipkart, BigBasket, Grofers, AJIO, Jabong |
The nominees for MARQUEES 2019 selected from across sector and categories will be evaluated and adjudged through an intensive three-step evaluation process of shortlisting, assimilation and selection basis product performance, presence and reach, promotions and the performance of the brand.
Apart from the general categories, there are also seven special awards to be given out to brands which have gone beyond the call of duty and whose efforts have led to the creation of a whole new category. The special awards include Re-imagining for the better; Carving out a niche; Breathing new life into a category; Conquering an impregnable fortress; Creating a global impact; Media properties and Traversing uncharted waters.
MARQUEES 2018 in just a short span of 3 years since inception has emerged as a premiere award recognizing marketing excellence. Each of the nominees of this award are trailblazers in their respective sectors and have made an indelible mark on their industry. Winning the highly coveted MARQUEE is hence is a true testament of the success story of every winning brand and marketeer.
