Mumbai: Promax India’s OTT & Digital Conference and Marketing Innovation Awards to be held in Mumbai at Taj Santacruz on the 27th of February and the event is backed by sponsors such as MX Player, Tik Tok Ads and Voot.
A collaborative initiative by creative leaders Promax India, the OTT & Digital Conference and Marketing Innovation Awards is an invitation to all content creators, producers & filmmakers, broadcasters & distributors, digital enthusiasts and brand marketers looking to stay ahead of the curve. Featuring 5 trendsetting sessions followed by an entertaining evening of awards, this one-day event brings together many of the elite in the industry and is all set to make history.
Rajiv Bakshi, Conference Chair & the CEO of Reliance Big Synergy, said, “Digital and OTT streaming platforms have completely changed the rules and ushered a brand-new way of entertainment for consumers across India. It today stands at the intersection of technology and content and has surpassed everyone’s imagination in both its pace of adoption and growth. And, this is just the initial phase. The best times are yet to come!”
The event will begin with ‘Keynote Mastermind,’ a session hosted by ZEE5’s CEO Tarun Katial. With an industry experience spanning two decades, Tarun is considered to be one of the most successful media executives in the country. He will steer the discussion by talking about the absolute game-changers of the OTT industry and will also shed light upon how one can gain skill sets to maximise the effectiveness of business strategies and monetization. If you think you are ready for the big OTT experience, then the next session ‘OTT Visionaries – Re-Invent 2020’ will float your boat. With distinguished speakers such as Karan Bedi, CEO of MX Player, Kranti Gada, COO of Shemaroo Entertainment Limited, Gourav Rakshit, COO of Viacom18 Digital Ventures, Vishnu Mohta, Co-Founder of hoichoi and moderated by the legendary Raj Nayak, Director & MD of House of Cheer Network, this session seeks to broaden your OTT horizon with themes ranging from changing consumer preferences to new technologies on the market, biggest issues being faced by the OTT industry today to the top trends that we need to leverage in 2020. The visionaries will also touch base upon how to harness upcoming potentials to build a cohesive OTT platform.
‘The Emerging Content Opportunities’ aims to design a roadmap to authentic storytelling at the turn of this new decade. From premises inspired from real-life stories to spy thrillers, crime documentaries to historical dramas, this one is for all content creators and producers looking to cause a stir in the digital landscape. Attended by content mavericks and programming heads including Monika Shergill, Director of International Originals at Netflix India, Aparna Acharekar, Programming Head at ZEE5, Gautam Talwar, Chief Content Officer at MX Player, Aparna Purohit, Head of India Originals at Amazon Prime Video and Saugata Mukherjee, Head of Original Content on Sony Liv, this seminar endeavours to contradistinguish between a hit and a miss along with how and why the OTT audience is fancying the genre game. Succeeding this session is hard to miss for all brand managers and leaders.
Satya Raghavan and Prashant Sharma in ‘Top Re-Invent Brand Strategies Showcase’ will present their brands’ success stories (YouTube and Facebook respectively) through benchmark case-studies. Attend this session to get answers to how these two major-league brands became torchbearers of the digital industry in India.
‘Break The Rules’, a trailblazing discussion led by VJ & Actor Anusha Dandekar with Raj and DK promises to break the mould at this event. With the celebrated director-duo of Amazon Prime Video’s recent blockbuster ‘The Family Man’ and boundary-busting Bollywood films such as ‘Go Goa Gone’ and ‘Stree’ under the spotlight, this talk will reveal the full experience from their mammoth professional trajectory- from redefining viewer expectations to adding their signature quirkiness to every project they lay their hands on.
The OTT & Digital Marketing Innovation Awards will follow the cutting-edge sessions. With a robust list of 19 categories including ‘Digital Gamechanger Of The Year’, ‘Best User Experience On an OTT Platform’, ‘Best Web Series’ and ‘Blogger of The Year’, the shortlisted nominations guarantee to be exciting, to say the least.
Register for the sessions at www.ottdigitalawards.com .
