BIG Ganga, Bhojpuri GEC channel added another feather in its cap as its original offering Holi special line-up ‘Faguaa’ went on to top the viewership charts as the undisputed leader in the Bihar, Jharkhand and Purvanchal region. With an unprecedented viewership of 421(000) (BJ U+R; CS2+; Reach’000s, Faguaa: 1900-2200; 09-03-2020, Prev 8 wks: wk02-09’20) – Source BARC, the channel led the pack amongst its competitors in telecasting originals, all in a similar time-band on March 9, as Jogira Sa Ra RaRa Holi Party on B4U Bhojpuri raked in a viewership of 313(000), whereas Holi Live Musical Night on Dishum garnered a viewership of 105(000).
The resounding impact of the festive event’s telecast saw BIG Ganga’s slot reach rise by 63%. The reach over the previous 8 weeks stood at 2508 (000) while the Holi special propelled the channel’s reach to 4085 (000). Offering it a national yet local relevance to the festivities, the channel roped in popular singer Mika Singh while popular singers from the region like Chintu Pandey, Nidhi Jha, Kajal Raghwani and Samar Singh gave the event a personal and local touch.With a healthy mix of some blockbuster Bollywood tracks and Punjabi songs clubbed with regional chartbusters, the musical evening was a huge hit that witnessed the urban, non-Bhojpuri as well as the rural Bhojpuri audience rejoice in this universal celebration of music.
Speaking on the success, Samrat Ghosh, East Cluster Head – ZEEL said, “BIG Ganga’s offerings are created based on deeply-rooted local insights that add to regional flavor for our audience. Through this localized cultural connect, audiences regale in our festive offerings as we grandly celebrate these occasions. Holi being one of the most-eminent festivals in this region, we took the celebrations a notch higher through the musical show that featured a host of eminent artists and singers. A major reason for Faguaa’s success was us adopting a different strategy as opposed to our counterparts who showcased the regular content. Once again cementing a special bond with our esteemed audiences, through innovative content offerings, the channel went on to emerge as the most-watched channel during the festive week.”
Amarpreet Singh Saini, Business Head, BIG Ganga said, “BIG Ganga has always been about curating and creating personalized entertainment where we make sure that we are offering our viewers exactly what they want to consume. With festivals being an important occasion to celebrate for each of our viewers, we deepen our bond with them by gifting them something special on these days and the Faguaa Holi event was one such offering. The continuous success of all our events in a row viz. Jai Chatti Mayi, IBFA 2019 and now Fagua 2020 topping the viewership charts in the category, it’s a testimony that our originals are tapping the right pulse and providing the right entertainment mix.”
