According to BARC Ratings of South GEC for week 14, the market has witnessed notable changes in the pecking order in comparison with the performance of week 12. The following are the ranking of various Regional GECs.
Malayalam:
Asianet leads the Malayalam GEC category with 186mn impressions followed by Surya TV with 131mn impressions. MazhavilManorma secures the 3rd spot with 125mn impressions. Flowers TV moves up to the 4th spot with 96mn impressions and new entrant Kairali TV with 81mn impressions stood at 5th spot.
Tamil:
Sun TV leads the Tamil – All Platform Top 5 channels category with 968mn impressions followed by KTV with 579mn impressions. Star Vijay moves up from the 4th spot to the 3rd spot with 329mn impressions. For the last two spots, we have Zee Tamil with 292mn impressions and Star Vijay Super with 198mn impressions this week.
Telugu:
Star Maa gets back to being the leader in the Telugu All Platform Top 5 channels category with 567mn impressions, making previous weeks’ leader ETV Telugu get on to the 2nd spot with 526mn impressions. Gemini TV on the 3rd spot with 483mn impressions. For the last two spots in this category, we have ZEE Telugu with 346mn impressions and Gemini Movies with 280mn impressions.
Kannada:
Zee Kannada leads the Kannada GEC category with 364mn impressions; Udaya TV leads the 2nd spot this week with 273mn impressions, followed by Udaya Movies on the 3rd spot with 268mn impressions. For the last two spots on this category we have, Star Suvarna with 182mn impressions and Colors Kannada with 165mn impressions.
