It has been three months since India went under lockdown. The country is slowly opening up now. The recent outbreak of the COVID – 19 has caused a tectonic shift in most people’s lives.
WFH is the new norm now, many companies are now willing to extend this facility even after the lockdown is lifted. In our endeavor of bringing our readers views from a wide variety of stakeholders in the industry Medianews4u spoke to Neena Dasgupta, CEO & Director Zirca Digital Solutions, a global digital solutions company that provides state of the art digital advertising content solutions to brands.
Optimum use of the lockdown period
The Coronavirus pandemic is a crisis that has put businesses in a state of shock and its consequences continue to be felt even as we enter the second half of the year. While the entire world economy has been reeling under the stress of the pandemic, this has also been a test of human resilience. While the picture has not been rosy, business has not come to a standstill. In fact, in the midst of all the chaos, companies have had to deal with finding smarter and more creative ways to engage with their various stakeholders.Just like we at Zirca I am sure other organizations have had the time to realign ourselves and prioritize our future goals.
Innovations in the Digital Industry
The total disappearance of almost all channels associated with live events and networking is going to be a significant challenge to brands and industries that rely on them. I believe, Digital is going to be a beneficiary in the long run by being the answer. What is interesting is that while digital is always on the move, constantly innovating and evolving, it is other industries that will be forced to change in the way they approach digital in the current circumstances.
Coming back to work
There’s no doubt that there are a lot of us itching to get out of the house and go straight back to work even if it is to escape to the confines of your own home. But I am afraid, we will have to exercise caution. The spread of CoVID has yet to plateau and while businesses have been affected it is crucial to safeguard ourselves, our employees and the community. If travel becomes a viable option, it will be done with utmost care. Till then work from home remains the norm.
Communication Strategy post lockdown for clients and self
There are no sure-shot solutions here. Everything that is seen is viewed is from the lens of COVID currently. While it is going to be difficult to step away from this, it’s also important to understand that our customers and consumers still exist and continue to engage online. Our strategy to engage with them will continue to be built around our purpose of facilitating meaningful conversations.
The digital world is always poised for extreme growth amid uncertainty. The industry is a hotbed of innovation and every day we see some change or the other that can either cause you to be positioned perfectly in the market or declare you redundant. As one of the leading digital solutions company’s in the country, we have had various business objectives chalked out for the year, the digital transformation of the print industry and our work with the SMB segments in particular. We have realized that this focus of ours is all the more crucial in the current landscape, when businesses need effective strategies to help them get their message to the right customers
Positivity during the crisis
Our WFH mandate was simple and clear, an effective strategy where everyone in the organization remains in touch with their team members everyday- work, connectivity and unity- hand in hand. It’s not simple of course, but I have had some wonderful colleagues to drive things and keep me motivated. This encouragement hasn’t been limited to me alone. We have kept the entire organization on their toes, engaging in weekly fun activities and curating interest based groups where people bond with each other on their interests whether they be sports or music or discussing their daily delight (considering the virality of cooking!)
