Bangalore: It’s a once in a lifetime unprecedented stay-at-home situation across the country owing to COVID19. AdMAVIN have taken this time to re-design, develop, and upgrade its product offerings that would enhance the efficiency of the outdoor advertising industry stakeholders in the post COVID19 era. One such product is the Mavin Media Monitoring Application – “M3” in it’s an all-new updated avatar.
Why monitoring is important
The need for monitoring and surveillance arises because OOH campaigns involve a considerable amount of Ad-budget. Monitoring is a form of audit which ensures the media/projects fulfilling its intended objective.
Advantages of M3
- Secured login
- Location Verification with geotagging
- Tamper-proof time and date stamp mechanism
- Real-time monitoring
- Reduction of pilferage / deviations / discrepancies
- Campaign audit
- Online report generation automation
- Possible Integration with existing set up of the clients
- Workflow hierarchy with checks and balances
- The application supports all types/versions of Android mobile devices
- Automated alerts
- Availability of OOH audience measurements parameters like Impression / Traffic, OTS, Cost per contact, Hotspots, and Areas of Interest within the two kilometers of OOH site on which campaign is taking place.
- Use third party trust seal as a marketing tool
- Private& Confidential
Gowri, Co-founder, Admavin– “We are using this time to focus on the future and plan ahead of time, by upskilling talent, reinforcing offerings, refining services, strengthening our back-end, and reinventing the future approach. This is a crisis like no other and does not really have a readymade blueprint. M3 an application that is in sync with the Admavin platform would create an end to end ecosystem for the stakeholders who now can get not only the monitoring report but also can get insights into the demographic details at the pin code and ward level at their fingertips.”
Sailesh – VP Product and Marketing – “These are extraordinary times and we all are in uncharted territory. We envisage new behavioral changes across the world as well as in India once the COVID-19 crisis abates. We are all in a tunnel but we can’t wait for the light at the end of it. The idea is to light up the tunnel so that when we emerge out of it we are stronger and ready to serve our customers. We are leveraging technology to be future-ready. M3 is a groundbreaking monitoring application that would change the way monitoring is done in the OOH in India going forward”.
Vishwanath Kini – VP – Growth and Strategy – “This is no time to sit back, but rather, walk that extra mile to keep the business running through every means available. We are a tech company looking to provide an enhanced experience to the brands and OOH agencies and media owners. Our focus is on creating value. We don’t think OOH is fading away but it would regain its glory days very soon. The outdoor media will bounce back and at a fast pace. With the M3 application, we are recrafting the narrative and envisaging new ways of using the monitoring application beyond just campaign monitoring. I will say the only way out is to be patient for some time and keep doing what you are good at. Our attempt is to raise the acceptability of OOH with newer tech solutions that are on par with global standards”.
