Mumbai: The Advertising Club has announced the 57th edition of its flagship ABBY Awards 2026 Powered by The One Club | The One Show, reaffirming its position as the gold standard for creative and marketing excellence across India and Southeast Asia. The awards will be presented at Goafest 2026, with entries officially opening on February 02, 2026.
As part of the announcement, The Advertising Club also unveiled the timelines and eligibility criteria for the upcoming edition. The ABBY Awards 2026 invite professionals from the creative, media, and broadcasting ecosystem to submit work created within the eligibility window of April 01, 2025, to February 28, 2026. Entries across Creative, Media, and Broadcaster & Publisher categories will be accepted until March 2, 2026.
Continuing its alignment with global benchmarks, the ABBY Awards 2026 will follow a rigorous and transparent judging process. Staying true to its legacy as the only awards of, for, and by the industry, the ABBYs will once again be judged by senior industry leaders, with enhanced client participation expected across multiple stages of evaluation.
Speaking on the announcement, Ajay Kakar, Chairperson, ABBY Awards 2026, said, “The ABBY Awards have evolved into a strong platform for recognising creative and marketing excellence from our region. Our partnership with The One Club is an important step forward in taking this work to a global stage, giving it greater visibility and recognition beyond local markets. This year, the ABBYs are being reimagined in close collaboration with industry leaders and creative giants, with greater client involvement and an exceptional line-up of jury chairs expected. We look forward to continuing this collaboration and further strengthening the opportunities for talent and ideas from Southeast Asia to be seen and celebrated worldwide.”
With its continued partnership with The One Club | The One Show, the ABBY Awards 2026 aims to elevate regional creative work onto a global platform, strengthening international recognition for talent, ideas, and innovation emerging from India and Southeast Asia.
