New Delhi: After two successful years, Tata Tiscon and Wunderman Thompson,Kolkata, are back with ‘THE BUILD 3.0’. Ever since the film’s first release in 2018, ‘THE BUILD’ which highlights the camaraderie between an endearing engineer and his NRI (Non-Resident Indian) friend has always kept netizens in the construction space hankering for ‘the next’. Conceptualized by Wunderman Thompson, Kolkata, and produced by Made in Calcutta, the film series focuses on the often-neglected role of engineers in our daily lives. From humble everyday things to large existential infrastructures, be it high-rises, bridges, innovative architecture or smart technology, all become a reality because of the innovative minds that tirelessly work behind the scenes.
“Engineers are an integral part of our world at Tata Steel and it is our endeavour to nurture, upskill and promote the budding talent in this field. I am happy to see how brand Tata Tiscon has developed ‘THE BUILD Series’ as mark of this very commitment, expressed through light-hearted, emotional stories”, remarked Sarvesh Kumar, Chief of Marketing BPRS-B2C, Tata Steel.
Vijay Jacob, SVP and Managing Partner, Wunderman Thompson, Kolkata, says, “Tata Tiscon Engineer’s Day film, has become one of the most awaited high points in the brand’s calendar. We started this series three years back and are delighted to find audiences eagerly anticipating the film every year. The Tata Tiscon brand stands for the ‘joy of building’ and through these films we celebrate the engineers who ‘build’ our nation.”
Arjun Mukherjee, VP & ECD, Wunderman Thompson, Kolkata, says, “These films are more than just creative assignments for us, it is our tribute to the nation builders who work in silence yet their craft helps us to make all the noise!”
View the film here:
The Build, 2018:
The Build, 2019:
Credits
Client: Tata Tiscon
Agency: Wunderman Thompson, Kolkata
Chief Creative Officer: Senthil Kumar
SVP & Managing Partner: Vijay Jacob Parakkal
VP & ECD: Arjun Mukherjee
Creative Team: Moeinuk Sengupta
Business Team : Sreeparna Gupta, Chandramoy Ghosh
Production House: Made in Calcutta
Director: Abhishek Sinha
D.O.P: Gopi Bhagat
Editor: Arghyakamal Mitra
Music Director: Mayukh Mainak
