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Home Brand Stories

Tata Tiscon and Wunderman Thompson Kolkata present ‘THE BUILD 3.0’

by Editorial
September 16, 2020
in Brand Stories, Featured
2 min read
Tata Tiscon and Wunderman Thompson Kolkata present ‘THE BUILD 3.0’
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New Delhi: After two successful years, Tata Tiscon and Wunderman Thompson,Kolkata, are back with ‘THE BUILD 3.0’. Ever since the film’s first release in 2018, ‘THE BUILD’ which highlights the camaraderie between an endearing engineer and his NRI (Non-Resident Indian) friend has always kept netizens in the construction space hankering for ‘the next’. Conceptualized by Wunderman Thompson, Kolkata, and produced by Made in Calcutta, the film series focuses on the often-neglected role of engineers in our daily lives. From humble everyday things to large existential infrastructures, be it high-rises, bridges, innovative architecture or smart technology, all become a reality because of the innovative minds that tirelessly work behind the scenes.

Sarvesh Kumar

“Engineers are an integral part of our world at Tata Steel and it is our endeavour to nurture, upskill and promote the budding talent in this field. I am happy to see how brand Tata Tiscon has developed ‘THE BUILD Series’ as mark of this very commitment, expressed through light-hearted, emotional stories”, remarked Sarvesh Kumar, Chief of Marketing BPRS-B2C, Tata Steel.

Vijay Jacob

Vijay Jacob, SVP and Managing Partner, Wunderman Thompson, Kolkata, says, “Tata Tiscon Engineer’s Day film, has become one of the most awaited high points in the brand’s calendar. We started this series three years back and are delighted to find audiences eagerly anticipating the film every year. The Tata Tiscon brand stands for the ‘joy of building’ and through these films we celebrate the engineers who ‘build’ our nation.”

Arjun Mukherjee
Arjun Mukherjee

Arjun Mukherjee, VP & ECD, Wunderman Thompson, Kolkata, says, “These films are more than just creative assignments for us, it is our tribute to the nation builders who work in silence yet their craft helps us to make all the noise!”

View the film here:

 

The Build, 2018: 

The Build, 2019:

 

Credits 

Client: Tata Tiscon

Agency: Wunderman Thompson, Kolkata

Chief Creative Officer: Senthil Kumar

SVP & Managing Partner: Vijay Jacob Parakkal

VP & ECD: Arjun Mukherjee

Creative Team: Moeinuk Sengupta

Business Team : Sreeparna Gupta, Chandramoy Ghosh
Production House: Made in Calcutta

Director: Abhishek Sinha

D.O.P: Gopi Bhagat

Editor: Arghyakamal Mitra

Music Director: Mayukh Mainak

Tags: Arjun Mukherjee Wunderman ThompsonSarvesh Kumar Tata SteelTata TisconVijay Jacob Wunderman ThompsonWunderman Thompson‘THE BUILD 3.0

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