Mumbai: Hero Lectro E-cycle, the premium electric bicycle fromLectro E Mobility Pvt Ltd. partnered with the famous travel and foodie duo Rocky and Mayur for their new travel vlogging series#RoadTrippinWithRnM. This exclusive partnership was created by Wavemaker as exclusive digital series.
As the country started opening up to normalcy with inter-state travel rules becoming little less stringent, the much-acclaimed travel duo stepped on an exciting road trip driving through the picturesque destinations of Jaipur, Udaipur and Mount Abu. During their trip, their trusted travel companion was Hero Lectro E-cycle, a battery-operated cycle. While exploring the locales of Rajasthan, the due created unique content across videos and posts seamlessly blending the key features of the bikes as they shared their tales and stories.
The content series delivered more than 2 million organic views and 8 million-plus impressions to create buzz for the brand with this association.
Aditya Munjal, Director – Hero Cycles and Lectro E-Mobility Pvt. Ltd. said, “The E-Mobility space is buzzing with a fresh wave of energy with emerging new frontiers in high-end design, engineering and technology advancements. At Hero Lectro, we aim to be at the forefront of this E Mobility transition globally and constantly change the horizons when it comes to E Cycle technology. At the same time, we intend to bring those exclusive technologies and products to our Indian customers at competitive costs.”
Commenting on the association, Mansi Datta, Managing Partner, Wavemaker India said, “Weare extremely delighted to partner with Hero Lectro in this futuristic e-mobility technology-led space. The task for us to was resonate with consumers and get them to actively consider e-cycle and that led us activating #RoadTrippinWithRnM. Do login to this series to be regaled by the duo of Rocky and Mayur and see their explorative journey and hopefully craft your own journey too. This has already seen 2mn+ views in a fortnight and we are counting for more”.
