New Delhi: The world’s largest cloud kitchen company, Rebel Foods has partnered Wunderman Thompson South Asia, to launch the first ever brand campaign of its dessert brand ‘Sweet Truth’.
The ‘#DeliciouslyEverywhere’ campaign brings to life the visually appealing and tasty desserts that Sweet Truth offers, not to mention its pan India presence. Conceptualized by Wunderman Thompson, the film, showcases the story of a family who has to relocate cities with their 10-year-old daughter. The kid, is of course, unhappy with the relocation leaving all her friends behind. Enter brand ‘Sweet Truth’ – which brings back a little joy in her life, a much loved dessert brand she enjoyed in her erstwhile city!
Commenting on this, Nishant Kedia, Vice President, Brands at Rebel Foods said, “Rebel Foods has always wanted to make the simplest of our consumer experiences, relatable and memorable. The idea behind this advertisement is to build association between the bitter truths of life and the little joys that Sweet Truth gives back. Life by its virtue will always surprise you in a good or bad way, for those tough days, frustrating moments give yourself a break and treat yourself with a delicious desert from Sweet Truth available across 35 cities. The Wunderman Thompson team has done a terrific job at conveying our message to the consumers.”
Samarth Shrivastava, Senior VP & Executive Business Director Wunderman Thompson, Mumbai, further added, “Today we are witnessing a lot of cross migrations between cities. Millennials are moving from metropolitan cities to smaller towns in pursuit of better career prospects, environment and lifestyle. When such shifting happens, adults are better equipped to cope with it. Whereas for kids it’s a conundrum, their entire world changes – the Bitter Truth. The strategy was to target these young moving couples and their families by assuring them a lot will change but your Sweet Truth delicious desert will be available. The brand is available across 35 cities. Sweet Truth. Deliciously everywhere!”
View the film here :
Credits
- Client – Rebel Foods
- Brand – Sweet Truth
- Client Team – Shoumyan Biswas, Indrajit Ghosh, Nishant Kedia, Sonal Dhatavkar
- Agency – Wunderman Thompson, Mumbai
- Sr. VP & Executive Business Director – Samarth Shrivastava
- Regional Creative Director – Tista Sen
- VP & Executive Creative Director – Steven Mathias & Priya Pardiwalla
- Creative Team – Rahul Chandwani & Vinayak Gaikwad
- Account Management – Soumya Chattopadhyay & Imran Chaudhary
- Strategic Planning – Nivedita Sanjai
- Agency Producer – Asmit Chachad
- Production House – Classic Films
- Director – Minto Singh
- Producer – Sanjay Narang
