Mumbai: Crocs has dropped the next chapter of ‘Let Them Talk’ in India, fronted by Siddhant Chaturvedi, to unveil the new Echo II silhouette.
The film moves away from product features and into a culture-first setup. Set in one immersive world, music, dance and graffiti collide. Chaturvedi appears alongside rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander. The idea: different creative languages meeting, with the message that experimentation matters more than approval.
Echo II is positioned as Crocs’ boldest design play yet for India. The silhouette leans into chunky proportions, new colourways and a street-culture aesthetic, while keeping the brand’s comfort promise. The target is clear: consumers who sit at the intersection of style, comfort and self-expression.
The campaign will run across digital, social and retail, and Echo II is now available on http://crocs.in, Myntra and at Crocs stores.
For Crocs India, ‘Let Them Talk’ continues a larger strategy of using local cultural voices instead of just celebrity endorsement. By putting creators from music, dance and visual art next to Chaturvedi, the brand is trying to signal that Echo II is for people building their own scenes.
Carly Gomez, Chief Marketing Officer, Crocs, said, “At Crocs, we believe self-expression is one of the most powerful ways people connect with our brand. The latest chapter of ‘Let Them Talk’, featuring the new Echo II, celebrates a generation that isn’t afraid to experiment, explore new creative pursuits and embrace individuality on its own terms. As we continue expanding our portfolio in India, we’re excited to introduce consumers to newer silhouettes like Echo II — bringing bold design, comfort and self-expression together in a way that feels deeply relevant to today’s culture.”
Siddhant Chaturvedi added, “I had a lot of fun shooting this campaign because it brought together different forms of creativity and self-expression. As someone who loves exploring new creative pursuits, the message behind ‘Let Them Talk’ really resonated with me. To me, the campaign is a reminder to stay curious, keep experimenting, and enjoy the journey without worrying about what others think. Needless to say, I’m also a big fan of the Echo II — it’s bold, comfortable and full of character.”
Varsha Patra, CEO and Co-founder, Homegrown, which led the creative, said, “The idea behind ‘Let Them Talk’ was to create a world where experimentation feels instinctive and exciting. We wanted Siddhant’s journey to unfold through different creative disciplines, showing that growth comes from being willing to explore without worrying about how you’ll be perceived. Bringing together artists with distinct voices allowed us to celebrate creativity in its many forms while staying true to Echo’s bold, expressive spirit.”
The Echo II rollout comes as footwear brands in India push beyond classic comfort to win younger consumers through collaborations, culture and limited drops. For Crocs, the bet is that design plus creator credibility can expand the franchise beyond its core clogs
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