Gurgaon: Genesis BCW, a leading public relations, and public affairs consultancy that delivers insight-driven integrated communication services to some of the best global and Indian companies, won four campaign awards and received six Certificates of Excellence at the prestigious PRovoke Media SABRE South Asia Awards 2020. The awards, which were announced virtually this year, included recognition for Cairn Oil & Gas, Gillette India, and IndiGo Airlines, all campaigns that demonstrated the integrated strength of the firm.
Genesis BCW’s award-winning campaigns included:
Fashion & Beauty: Gillette India: Rethink Notions of Masculinity #ManEnough
Crisis/Issues Management: IndiGo: Flying High Despite A Cockpit Battle
Employee Communications: Cairn Oil & Gas: Harnessing Power of Employee Advocacy
Mining and Extractive Industries: Cairn Oil & Gas: Harnessing Power of Employee Advocacy
The Certificates of Excellence included:
Marketing Consumers (Existing Product): Star Sports: PKL 7 #IsseToughKuchNahi
Corporate Image: IndiGo: Flying High Despite A Cockpit Battle
Public Education: SaveLIFE Foundation: #BeAGoodSamartian
Further Vision in Technology: OPPO Mobile India: Launch of Reno 10X Zoom
Travel & Leisure: IndiGo: Flying High Despite A Cockpit Battle
Social Media Campaign: Timex India: TMX Khushiyon Ki Ghadi
“It is an honor for us to be recognized at the SABRE Awards South Asia,” said Rajeev Sathyesh, Brand Vice President, Grooming India Sub-Continent, Procter & Gamble. “We are very excited to have won in the Fashion and Beauty category. The ShavingStereotypes platform has brought to life real stories that have the power and potential to change mindsets. The portrayal of Lt. Col Manoj Kumar (Retd.) and his father as real heroes has shown us how to get past the stereotypes that constrain us and emerge stronger together. We congratulate our partner Genesis BCW for the hard work and passion put into delivering this successful brand campaign.”
“We are delighted to see our communications agency Genesis BCW recognized for its hard work and talent at the SABRE Awards South Asia in the Crisis/Issues Management category,” said William Boulter, Chief Commercial Officer, IndiGo. “Genesis BCW has been IndiGo’s communication partner since our inception and the very first flight that took off over 14 years ago. We truly value this partnership and hope to do more exciting work together.”
“I am so pleased to see the hard work of our teams to really move people for clients being recognized at the SABRE Awards,” said Deepshikha Dharmaraj, CEO, Genesis BCW. “What makes the wins more special is that they showcase how our work is driving an impact for our clients across multiple stakeholders, including consumers, investors, employees, the media and key opinion leaders, and the public in general. I congratulate our clients and all of the Genesis BCW teams involved for winning these prestigious awards.”
The SABRE Awards is the world’s biggest PR awards program, dedicated to benching marking the best PR efforts from across the globe. The SABRE Awards South Asia recognize campaigns from the region that demonstrate the highest levels of strategic planning, creativity, and business results with delivery and execution against objectives.
