Mumbai: Tilaknagar Industries Ltd. (TI), one of India’s leading alcoholic beverage companies, has appointed Apostrophe Ventures as its corporate and brand communications partner following a multi-agency pitch.
Under the mandate, Apostrophe Ventures will lead the company’s integrated corporate communications and public relations programme, focusing on strengthening Tilaknagar Industries’ corporate reputation, executive visibility, financial communications, thought leadership and strategic media engagement. The agency will also oversee the company’s corporate social media strategy to build a cohesive narrative across platforms.
In addition to corporate communications, the mandate includes public relations for Tilaknagar Industries’ flagship brands, Mansion House and Imperial Blue, supporting their positioning and category leadership across the country through integrated communications campaigns.
The appointment comes as Tilaknagar Industries continues to expand its premium portfolio, strengthen its national presence and accelerate its growth strategy in the premium Indian spirits segment.
Commenting on the partnership, Ameya Deshpande, Chief Strategy Officer, Tilaknagar Industries, said, “As Tilaknagar Industries continues its growth trajectory, corporate communications is going to play an increasingly important role. We have always believed in consistency and have built a solid reputation but we felt the need for an agency partner who would elevate this function. The Apostrophe Ventures team demonstrated deep experience, a strong understanding of the industry, our business and our ambitions and I am delighted to work with such an experienced and committed team and leadership.”
Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, added, “Our brands are the pillars of our success. The importance of communicating a modern and compelling brand story for an iconic brand like Mansion House and the power of a newer addition to our portfolio Imperial Blue is a strategic imperative. In a cluttered environment with highly fragmented media, Apostrophe Ventures innovative thinking stood out as did their ability to execute meticulously. I am proud to partner them.”
Sharing his views on the association, Ameer Ismail, Founder, Apostrophe Ventures, said, “Tilaknagar Industries has one of the most compelling growth stories in the Indian alcobev sector today. It is a dynamic company with strong brands, an ambitious leadership team, an audacious vision and has great values at its core. We are delighted to partner with them at this pivotal stage and craft and communicate a new positioning narrative that reflects this ambition and opens up new possibilities through our work.”
The mandate will be led by Apostrophe Ventures’ senior leadership team, drawing on capabilities across corporate reputation management, media relations, executive positioning, digital communications and integrated storytelling.
Founded by Ameer Ismail, Apostrophe Ventures is an integrated communications consultancy that works with organisations on corporate communications, public relations, digital influence, executive positioning and strategic counsel. The Tilaknagar Industries mandate further expands the firm’s client portfolio across corporate, consumer and emerging business sectors.
