Mumabi: A show that helps in a comprehensive breakdown of issues and topics around childcare and parenting, 9 Months by Firstpost is back with its 5th season on November 28th, 2020. While the earlier seasons have focused on a myriad of topics ranging from the use of social media in children to the importance of sex education, season 5 will deal with issues revolving around toddlers and kids from the ages of 2-4.
Owing to the pandemic, the season has been shot virtually and will open the doors to discussions around the importance of timely vaccinations, creative expression in kids, foundational nutrition, and a topic that is relevant right now; the safety of your kids in and beyond your homes. It will also showcase a variety of esteemed guests ranging from celebrity mothers, real moms, doctors, educationists, and nutrition experts; all led by our celebrity anchor and a super mom herself, Maria Goretti.
Anchor Maria Goretti also expressed her feelings about the show, “It’s been a complete pleasure coming on board with 9 Months season 5. This is a show that every new mom should be watching. It’s such a comprehensive show that I wish we had such a show when my kids were younger. In spite of having kids who are now teenagers, this show has made me realize that there are so many different approaches that a mother or a family can apply to a young child. It also touches base with today’s situation with the virus, the kind of safety, precaution, and the kind of schooling we can give our kids. This show makes for a comprehensive bible for all young moms, and I’m just very pleased to be a part of it.”
Azim Lalani, COO, Brand Solutions and Convergence, Network18 also spoke about the show and how the team managed to churn it out considering the current situation. “We haven’t let the odds beat us and the 5th season of 9 Months will soon be rolling in. This is the first ‘virtual’ shoot we have done for this talk show, considering the restrictive nature of the current scenario. Our core idea behind this show still remains the same, and we are still trying to create new content that would allow us to tap into the psyche of Indian parents, along with shedding light on topics & discussions that strike a chord with them. I’m sure this season will also be met with a resounding response, much like the earlier seasons.”
Malika Sadani, Founder and CEO, The Moms Co. says, “My association with 9 Months was a special one as it took me down the memory lane and I enjoyed interacting with the panelists and Maria! As a mom of two and an entrepreneur solving for moms’ concerns, I always look forward to connecting with other moms & sharing my journey at The Moms Co. and 9 Months helped me do just that.” The Moms Co. is also the gifting partner on 9 Months Season 5.
9 Months Season 5 will be available to viewers on Firstpost, Voot, and Momspresso, 28th November onwards. It will be co-powered by GSK and Asian Paints. Associate Partners are Nestle Ceregrow & Nestle Nangrow, while The Moms Co. is the Gifting Partner. Momspresso will also be the Knowledge Partner and Voot is onboard as the OTT Partner.
