New Delhi: GRIP DIGI’s campaign invites people to send gifts to their loved ones they couldn’t meet for the festival.
A gift that strengthens their immunity.
It is tradition in Myanmar to send gifts to the elderly and loved-ones to show reverence and love during the festival period. The tradition has been passed on through generations right up today’s social media era. Like never before, a strong immune system is a priority these days. Presenting gifts in the traditional sense was out of the question, but innovative and interesting new ways have come up.
For over 180 years Suntory – BRAND’S products are trusted for enhancing people’s lifestyles and building a stronger IMMUNE system. With this campaign, BRAND’S makes it easy to buy its products online anywhere anytime. Through BRAND’S online store and BRAND’S partner E-commerce platforms. 360° boutique international agency GRIP DIGI launched an Integrated Performance campaign based on the full understanding of local consumer behaviour for legendary BRAND’S immunity-enhancing products.
The 2-months long campaign is engaging with KOLs across all categories: from health, lifestyle, sports, fashion to even food bloggers. They took part in the “Come Home Chain Campaign” by sending BRAND’s healthy gifts to their beloved friends.
GRIP DIGI also developed a variety of digital videos, which helped the Micro/ Macro influencers to share the experience of the new online purchase journey.
The new BRAND’S Christmas and New Year campaign is expected to be next month:
Mr. Yosuke Takano, Business Director, Myanmar from BRAND’S Suntory said “The launch of ‘BRAND’s Spread the Wellness Campaign’ aims to rejuvenate and extend Myanmar’s outstanding gift giving and caring culture which most of us had to miss. The campaign was initiated to reinforce our commitment in providing access to Health & Wellness across the nation, especially during this unprecedented time of pandemic.
We encourage Myanmar people to continue sharing the positivity, love and care by sending Gifts of Wellness to their friends and loved-ones.
We believe that demonstration of love, respect and care should not get limited because of external reasons and thus this campaign will help people share the Gift of Wellness despite the movement challenges all of us face.”
Commenting on the campaign, Sheetal Pritmani Mukherjee, CEO of GRIP DIGI, said “We are living in testing times and must strictly follow the stay-at-home guidelines. At the same time, we have to find innovative ways to keep traditional values and celebrations intact. The idea was to leverage traditions and the needs of the moment. Traditions, strengthening immunity, commercial goals and technology were integrated in this campaign to overcome the challenges of the time. We look forward to creating fresh and exciting work together.”
GRIP DIGI is helping BRAND’S to capitalize on E-commerce, which is still in the nascent stage in Myanmar. The agency is leaving no stone unturned to amplify online visibility, reach and engagement using digital platforms such as GDN, SEO, SEM, etc and mixing this with inhouse technology to help create chatbots to enhance the shopping online experience and website integration.
It’s essential to know where a brand is positioned in the market, what customers need and when they want it. BRAND’S delivers a unique goodness value to the market and GRIP DIGI is always adapting to industry transformations. Together that brings an Integrated outcome.
