Mumbai: Hotstuff, with over two decades of experience, specializing in BFSI communications, is known for its pithy MARCOM solutions and off-beat content, backed with result driven strategies for its portfolio of brands. The agency geared up to brace the pandemic, at least a month before the lockdown became officially implemented. The team pro-actively took steps to mobilize resources in order to ensure un-interrupted communication support 24×7. It was this that gave them the opportunity to take things to the next level with most of its clients in the BFSI and non-BFSI segment during these trying times, with ensuring B2B2C communications – a unique approach to doing things.
Channel strategies, advisor connect, and B2B communication has shaped the expertise of Hotstuff for more than two decades. Speaking on this, Arun Fernandes – CEO, Hotstuff says, “We aim to leverage our core experience and deliver much more to our B2B customers in the coming months when the health insurance space really gets put to test. The general insurance sector has transformed and channels play a key role in what is to come, thus we plan on keeping them at the core of every communication we do for our BFSI clients.” From digital disruptions to empowering the agent/distributor, to further on training them in forging the relation with their existing clientele and go on to spread awareness & education amongst the potential investors, Hotstuff was asked to deliver communications support that was necessary and engaging at each and every process step.
2020 spared nobody. The pandemic caught every sector by surprise and almost a year down the line, we have come to understand that the world will no longer be the same. While the death toll continued to rise, certain sectors were deemed as ‘essential services’ by the Government of India, insurance being one of them. With everyone banking on their own immunity, the need for financial immunity, quickly followed and the early months of the lockdown saw a surge in the demand for health security. Brands have sort to direct marketing in the recent months and reduced ad spends have ushered over dependence on B2B channels to sustain businesses. In the months to come, channels will continue to play a key role in every organization and businesses to transform the way in which they empower and connect with their Advisors and Channels. In times, when major players in the industry are pulling out their retainers, Hotstuff and TATA AIG, are in talks to explore ideas that will redefine communication in the health insurance and general insurance business.
