New Delhi: 2020 was a life-altering year across the globe. Consequently, embracing the new ‘work order’, leading brand-consulting company Black White Orange announced their foray into the apparel market with ‘SHIRTEE’. Invented, designed & Made in India, the ‘Shirtee’ is a formal shirt that is actually a t-shirt!
With over 30 unique designs for men & women, the Shirtee is made of exceptional material that one can sleep in, work, lounge, gym & do video calls in! The range is manufactured locally in Mumbai & priced at INR 1,299 and 1,499 for solids and prints respectively. The Shirtee is now exclusively available on www.shirtee.in.
With plans to also launch in the US market in Q3 of 2021, the product promises to be a revolution in comfort & formal wear, with numerous corporate & retail orders in place.
Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd says, “A concept that promises to redefine the new ‘work order’, the patent-pending SHIRTEE is a labor of our in-depth R&D, while also being our first foray into our own apparel brand. Wearing a crisp shirt on a work call feels great but we realized it does not feel quite ‘at at home’. During the lockdown last year, this very aspect gave us the idea for Shirtee. We are proud to launch this home-grown innovative product and truly hope the consumers love it too. At BWO, innovation is something we truly believe in and we will continue to create path-breaking ideas like the Shirtee!”
The global pandemic has presented the fashion industry with a chance to reset and reshape owing to the remote working conditions induced by the lockdown, a trend that is likely to continue throughout 2021. The lockdown also changed the consumers’ mindsets and approach to fashion norms in a big way. Consumers are now getting back to shopping but with specific preferences of everyday / comfortable wear that they can just step out in, get back home & get to work in. That’s where Shirtee fits in. The design & utility patent-pending Shirtee will also be available across key online & offline stores in the near future. Made of lightweight fabric like spun poly and pique, it promises to provide the comfort of the very popular polo tees.
