Sunday, April 5, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

88% of Users say Online Fantasy Sports increased their interest in Sports: Survey

by MN4U Bureau
June 9, 2021
in Featured, Analysis
Reading Time: 2 mins read
A A
88% of Users say Online Fantasy Sports increased their interest in Sports: Survey
Share Share ShareShare

New Delhi: Consumer VOICE, a prominent consumer protection group, has published a user survey report, titled ‘De-mystifying Common Myths Surrounding Online Fantasy Sports’ https://consumer-voice.org/wp-content/uploads/2021/05/Debunking-Myths-Around-Online-Fantasy-Sports-June-2021.pdf

The report explores the impact of Online Fantasy Sports (OFS) on sports engagement and addresses some common myths surrounding OFS platforms. The survey received close to 10,000 responses from users of various OFS platforms.

The report examines whether the actual user perceptions of Online Fantasy Sports are in consonance with myths centered around OFS platforms being addictive, potentially resulting in negative societal impacts and making users fearful of incurring financial losses. The objective of the report is to ensure that a representative voice of consumers becomes an integral part of the development of OFS as a product, its adoption, and any forthcoming regulation.

Key findings from the survey include:

  • 88% of the users reported that their interest in sports increased after participating in Online Fantasy Sports contests.
  • 81% of the users agreed that by virtue of using Online Fantasy Sports platforms, they have become more aware of non-cricket sports like Kabaddi, Hockey, and Handball.
  • 85% of the users agreed that the option of participating in free contests allowed them to participate without fear of incurring any financial loss.
  • Close to 90% of the users said that the terms of use for paid contests were easy to find and understand.
  • More than 73% of users spend over 30 minutes researching statistics and other information to make their Online Fantasy Sports teams before a match.

The uniqueness of OFS platforms makes users more engaged with a variety of sports and promotes their analytical abilities. This becomes a major reason to distinguish it from gambling/betting since the OFS platform format focuses on skill and not luck. With the terms and conditions made easily accessible, users perceive Online Fantasy Sports as a financially safe, skill-based activity that augments their interest and engagement with sports.

Ashim Sanyal
Ashim Sanyal

Ashim Sanyal, Chief Operating Officer of Consumer VOICE, said “Online Fantasy Sports industry has immense potential for contributing to India’s sports economy, however, the various myths surrounding it need to be dispelled first. This will provide for a collaborative environment in which regulations can adequately safeguard consumer interests while also allowing the industry to drive economic growth in a transparent and accountable manner.”

This report highlights the dissonance between how users of OFS platforms perceive fantasy sports vis-à-vis the common myths surrounding it. Therefore, to ensure the continued and responsible growth of the OFS industry and protection of end consumer interests, it is recommended that NITI Aayog’s draft guidelines on regulating Online Fantasy Sports be formalized. This will enable State’s to draft uniform legislations’ to protect the interests of consumers and promote responsible growth of the industry along the same lines as NITI’s guidelines. Additionally, awareness building of the terms of use of OFS platforms should be continued among key stakeholders, including government actors, civil society organizations, academicians, consumer rights groups, and the public.

Tags: Ashim Sanyal Consumer VOICEConsumer VOICE

RECENT POSTS

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Analysis

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports

April 3, 2026
0

Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes...

Read moreDetails
IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

Read moreDetails
IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Analysis

IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine

March 28, 2026
0

Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected...

Read moreDetails
IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine
Analysis

IPL’s ₹1.65 Lakh Crore Economy: How 18 Seasons Built India’s Most Powerful Advertising Engine

March 27, 2026
0

Mumbai: IPL 2026 is reinforcing the league’s position as one of the most formidable commercial ecosystems in global sport. The...

Read moreDetails
OOH Growth to accelerate through digital transformation, premium inventory, geographic expansion and data-led programmatic integration: FICCI EY Report
Analysis

OOH Growth to accelerate through digital transformation, premium inventory, geographic expansion and data-led programmatic integration: FICCI EY Report

March 27, 2026
0

Mumbai: OOH Growth is expected to be driven by continued digital transformation, premiumisation of inventory, geographic expansion and deeper integration...

Read moreDetails
94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026
Analysis

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026
0

Mumbai: KNOLSKAPE, a company that works in the field of experiential learning tech and talent transformation, has released its latest...

Read moreDetails

LATEST NEWS

OpenAI Launches Global Training Academy to Accelerate AI Adoption in Newsrooms

OpenAI reshuffles leadership amid IPO buzz, health-related exits

April 4, 2026
DD Free Dish anchors Prasar Bharati revenues even as overall income declines in FY25

DD Free Dish anchors Prasar Bharati revenues even as overall income declines in FY25

April 4, 2026

ANALYSIS

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Analysis

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports

April 3, 2026
0

Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes...

PEOPLE

OpenAI Launches Global Training Academy to Accelerate AI Adoption in Newsrooms
People

OpenAI reshuffles leadership amid IPO buzz, health-related exits

April 4, 2026
0

Mumbai: OpenAI is navigating a fresh wave of leadership transitions as it prepares for a potential public listing, with changes...

MARKETING

Irasva Fine Jewellery unveils first lab-grown diamond collection ‘ISSHO’ in Mumbai
Marketing

Irasva Fine Jewellery unveils first lab-grown diamond collection ‘ISSHO’ in Mumbai

April 4, 2026
0

Mumbai: Irasva Fine Jewellery has launched its first-ever lab-grown diamond collection, ‘ISSHO’, in collaboration with actor and singer Shibani Akhtar,...

Subscribe to Newsletters

ADVERTISING

Creative Galileo names Manish Doshi as Chief Operating Officer
Advertising

Creative Galileo names Manish Doshi as Chief Operating Officer

April 4, 2026
0

Mumbai: Creative Galileo has announced the appointment of Manish Doshi as its Chief Operating Officer (COO), strengthening its leadership team...

PRINT

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026
Print

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026

April 1, 2026
0

Mumbai:  Two distinguished journalists from Dainik Bhaskar have been awarded the prestigious Ramnath Goenka Awards for Excellence in Journalism –...

AUTHOR'S CORNER

75% of India’s Influencer Marketing Happens in the Dark. That’s Not a Stat. That’s a Structural Failure
Authors Corner

75% of India’s Influencer Marketing Happens in the Dark. That’s Not a Stat. That’s a Structural Failure

April 4, 2026
0

According to KlugKlug, nearly three quarters of influencer marketing spends in India still flow directly between brands and creators, outside...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Abbott launches nationwide campaign on National Vitamin C Day to highlight role of micronutrient in wellness

Abbott launches nationwide campaign on National Vitamin C Day to highlight role of micronutrient in wellness

April 4, 2026
OpenAI Launches Global Training Academy to Accelerate AI Adoption in Newsrooms

OpenAI reshuffles leadership amid IPO buzz, health-related exits

April 4, 2026
DD Free Dish anchors Prasar Bharati revenues even as overall income declines in FY25

DD Free Dish anchors Prasar Bharati revenues even as overall income declines in FY25

April 4, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.