Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) – headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. For the record, DSI and DSAsia are global agencies that harness the power of sports to impact human behavior through meaningful marketing solutions and experiences. DSI leverages deep insights and its network of seasoned, highly experienced team members to establish powerful connections between sports properties and brands. Its core mission is to be the most insightful and impactful sports marketing business, globally.
The sports marketing unit is born out of the Dentsu Group, one of the world’s largest and highly regarded marketing communications companies. In India, the unit will function under DS Asia.
Dentsu Sports Asia will operate with 200+ people across the globe in the US, UK, Australia, Singapore, and New Zealand. Headquartered in Japan, Dentsu Sports Asia will be serving as the rights holders from the world of sports including federations, leagues, events, teams, publishers, and venues.
Dentsu International has named ex-cricketer Anand Yalvigi as the Director of this new vertical for India. Armed with nearly 20 years of experience in Sports marketing, Yalvigi is a former Ranji player. Earlier, he has played for Mumbai and Karnataka.
Yalvigi has successfully launched and worked with multiple sports management companies including Ignite Sports, Havas Sports, Network Sports, and Nimbus. He was also instrumental in setting up the Kochi IPL team. He has been persistently involved in the designing of unique sports concepts for various brands with an affinity toward cricket – his core domain. In his new role, Yalvigi will report to Haresh Nayak, COO Dentsu International, Media Brands.
Yalvigi elaborated, “With the legacy that dentsu has and with its vast network, I am sure we shall bring a paradigm shift in the way marketing solutions are provided to brands. Our expertise shall lie in providing a unique sports marketing solution for a brand that breaks the clutter. I am sure it will be an exciting second innings for me to work with such a large group like dentsu.”
“With the vast network of clients and our multifold services in-house at dentsu, the plan is to create unique sports concepts for various brands. Our vast range of services shall include Sports Consultancy, In-stadia Advertising, Brand Activations, Talent management, Leadership program, Corporate Sports Events, Sports Education, CSR, and Team Sponsorships,” he added.
Commenting on Anand’s appointment, Haresh Nayak, COO Dentsu International, Media Brands said, “The launch of Dentsu India/Dentsu Sports Asia unit will harness the power of sports via its commercial and creative capabilities to bring meaningful marketing solutions and experiences for brands. I am thrilled that Anand has joined us; he has an impressive track record. I have the utmost confidence in his ability to steer our business to greater heights.”
