New Delhi: Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the extension of their partnership with Zee Media, one of the leading Indian publishers. The partnership has been extended for the next three years under which Zee Media will continue to utilize Taboola’s discovery platform across their national and regional sites on mobile and web to maximize traffic, increase audience engagement and monetization.
Zee Media will continue to leverage Taboola Newsroom’s insights that will empower the editorial teams with relevant and applicable insights about content performance in real-time and discover topics their users are the most interested to read about from Taboola’s network. This will also aid in making informed decisions by testing the performance of headlines, thumbnails, and impactful story placement within their website. Individual authors can also track their stories and assess how they have performed over time. Taboola Feed will continue to provide readers with a seamless flow of personalized content recommendations and videos to keep users engaged on the publication’s application and website. Moreover, Taboola Exchange has helped optimize traffic flow across Zee network properties. With an audience reach of over 300 million monthly active users across 31 websites, 20 brands, and 12 languages, the strategic partnership with Taboola will help Zee Media in its next phase of growth and drive revenue with the right engagement and provide the readers with innovative products. The partnership, launched in 2019, has already helped Zee Media grow over a 100% in revenues year-on-year from 2019 – 2020.
Commenting on the partnership, Rohit Chadda, CEO of Zee Media said, “Our partnership with Taboola will continue to help us engage with the mobile readers of today and create new value for our audiences. Over the last 2 years, Taboola has been an important partner enabling us to attain growth in terms of user engagement, retention, and revenue. This partnership will help us in achieving our future goals for acquiring new users, and enhancing our engagement with existing audiences.”
Adam Singolda, CEO and founder, Taboola said, “We are excited to partner with Zee Media, a premium publisher with impressive audience scale and high caliber journalism. Our longstanding partnership is built on powering recommendations that help to drive engagement and create value for readers, all while helping to increase monetization for our partner. In the case of Zee media, the results have been impressive.”
Data from Taboola Newsroom identifies topics and news categories that have seen an increase in page view traffic. The insights help publishers create user-friendly content and improve website engagement. Taboola’s technology and product offering help publications drive engagement and help consumers discover the content of their interest.
