Mumbai: Overheard Communications, an independent digital marketing agency with a global footprint, has been appointed as the Agency on Record (AOR) for the Crop Science Division of Bayer, for the Seminis brand. The business will be managed out of the agency’s Mumbai office.
As a part of the mandate, Overheard Communications will manage their social media accounts and help the brand grow and sustain it’s organic presence. The agency will also take care of the paid media mandate to increase the brand’s visibility, thus helping it flourish on digital. This will contribute to Seminis’ endeavour to carve a differentiated positioning amongst its competitors and become a leading brand of choice for Indian cultivators
Jayston D’Souza, Customer Marketing Communications Lead, Bayer (Crop Science Division, India) commented, “We needed a digital partner who understood changing consumer trends and how to switch swiftly with them. With the rapid change in consumer habits during Covid, it’s imperative for agencies to understand and implement effective digital communication and media strategies to reach out to the right audience. With Overheard Communications’ end-to-end solutions and integrated approach, we are sure that the association will help us penetrate the market effectively and create opportunities to engage with the right audience digitally.”
Ankita Petiwale, founder Overheard Communications, said, “We are thrilled to work with Bayer Crop Science and help them amplify their presence online. The opportunity to associate with a global giant like them is a matter of pride for us. Our constant endeavour would be to leverage the digital mediums to further their enduring relationships with their audience. As a partner to a pioneer like Bayer Crop Science our aim will be to help the brand maintain the edge it has created for itself via our digital solutions. We look forward to taking the brand to newer heights with our digital-first approach, optimized for success.”
