Webtoons, a kind of digital comic that originated in South Korea, have gained immense traction amongst youth over the past few years with more and more comic fans turning to them amidst the palpable Korean cultural wave that has hit India. Against this backdrop, Kross Komics, a first-of-its-kind webtoon app in India that aims to bring new, exciting webtoons for the country’s youth, has registered 1.1 million Monthly Active Users (MAU). The platform has also crossed 3 million downloads since it commenced service in India in December 2019.
Catering to the 15-24 age group, Kross Komics’ remarkable growth trajectory stems from its mobile-friendly format and 9 genres of engaging content – Action, Romance, Drama, Comedy, Fantasy, Horror, Slice of Life, Mystery, and Thriller. A majority of the platform’s traffic comes from Tier-I and Tier-II cities with females constituting the highest percentage of readers. Kross Komics has also recently forayed into the mobile gaming space in India with the launch of Kross Games through MX Player and Jio in September 2020.
Commenting on the growth, Hyunwoo Thomas Kim, Co-Founder, President & CEO of Kross Komics said, “Venturing into the Indian market with Korean content has been one of the most gratifying experiences in my career. We are delighted to announce that Kross Komics has grown exponentially over the past 1.5 years. Kudos to the team as they have been instrumental in charting the platform’s growth in India. At Kross Komics, we believe that compelling stories can work anywhere in the world. We look forward to continuing bringing engaging, new forms of content to our users and achieve our goal of creating a thriving local market.”
