Mumbai: Hashtag Orange, a full-service digital communications company, has won the digital mandate for the GLS Group.
GLS group is a multi-business conglomerate with a rich heritage of over two decades. Hashtag Orange will be managing the complete digital communication and media for 2 verticals – GLS Foils and GLS Alpak, and will also be creating the new identity for the group.
Arpit Goyal, Director, GLS Group said “We are happy to have Hashtag Orange as a partner in our journey to strengthen our position in the market. We are confident that with the ever-changing Digital scenario, Hashtag Orange with their experience and in-depth understanding of the consumer will be able to develop a robust digital strategy for our brands and add momentum to all our marketing initiatives.”
“We are absolutely thrilled that GLS has chosen us to be their Digital partner. Digital media is the obvious direction to move in to achieve this objective. It is a great opportunity for us to partner with the brand for its digital mandate. Our Technology, Media and creative communication will be key to amplify and optimise the brand’s marketing efforts.” said Vineet Malhotra, CTO, Hashtag Orange.
Gaurang Menon, CCO, Hashtag Orange said “Partnering with a company with such a rich heritage is an opportunity that doesn’t come by often. GLS has a crystal clear vision for the future and we’re truly excited to partner GLS Group in their digital transformation journey.”
