Hindustan Lever, which replaced Reckitt India Ltd last week, maintained the top spot among the Top advertisers’ category with an ad volume of 4131.67 (‘000 secs) in Week 24 of the Broadcast Audience Research Council (BARC) India weekly report.
Reckitt India bagged the second spot with 3866.38 ((‘000 secs)ad volumes. Brooke Bond Lipton Tea maintained the third spot with 1120.61 (‘000 secs) ad volumes, followed by Procter& Gamble with 923.76 (‘000 secs) ad volumes. ITC Ltd bagged 5th place with 643.19 (‘000 secs), followed by Colgate Palmolive with 627.67 (‘000 secs). GCMMF stood at 7th spot with 407. 1 (‘000 secs) ad volume followed by TVS Motor Company with ad volume of 406 (‘000 secs). GlaxoSmithKline, which was at the tenth spot last week, stood at the 9th spot with ad volumes of 390.2 (‘000 secs), followed by Godrej Consumer Products with ad volumes of 370.16 (‘000 secs)
Week 24 witnessed two new brand entries in the Top Brand’s category.
Among the Top brands’ category, Dettol Toilet Soaps maintained its first spot with an ad volume of 583.06 (‘000 secs), followed by Lizol with 345.56(‘000 secs) ad volumes. Dettol Liquid maintained the third spot with 329.35 (‘000 secs) ad volumes. Horlicks stood at 4th spot with 312.54 (‘000 secs) ad volumes, followed by Dettol Antiseptic Liquid with 284.6 (‘000 secs) ad volumes. Surf Excel Easy wash bagged the sixth spot with ad volumes of 283.33(‘000 secs), followed by Harpic Bathroom Cleaner with 269.84(‘000 secs) ad volumes. The new entrant Firstinclass. bagged the eighth spot with 267.12 (‘000 secs) ad volumes, followed by Colgate Dental Cream with 257.85 ad volumes. Another new entrant, Google Search Engine, bagged the tenth spot with 245.69 (‘000s) ad volumes.
