Friday, April 3, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

MitraSK Food Testing unveils consumer awareness campaign to offers insights on common misconceptions on daily food

by MN4U Bureau
August 24, 2021
in Featured, Marketing
Reading Time: 3 mins read
A A
MistraSk Food Testing unveils consumer awareness campaign to offers insights on common misconceptions on daily food
Share Share ShareShare

Mumbai: MitraSK Food Testing is a leading integrated, food testing and quality enhancing organization in India serving the nation for the last 80 years. Today this August, on the occasion of Independence Day and the forthcoming festive season, MitraSK launches a consumer awareness social media campaign called Freedom from Common Misconceptions on Daily Food & Purchase that aims to offer specific expert-led details on 3 of the most common conditions when it comes to Indian households and family food purchase.

Dr. Soumyadeep Mukhopadhyay, Laboratory-In-Charge at MitraSK Food Testing Services explains topics covering 3 areas where consumers can reduce the harmful elements in the food and thus buy and eat healthier by some simple adjustments in daily lives & being more aware & free of health hazards. These topics include –

  1. Is cooking oil reusable after one frying cycle?
  2. Fruits and veggies are coated with a layer of wax to preserve their shine. Is this wax coating harmful?
  3. How to read labels on a food product and make the best buying decision?

Is cooking oil reusable after one frying cycle –

Even though fried food is so popular, very few people are aware of the harmful effects of reusing the oil use to fry food.In a common Indian household, it is also considered as an area of saving oil consumption. While that is also important it should be reused beyond a certain way or time.

Oil heated to high temperatures releases toxic fumes. Fumes are given off even before the smoke point is reached, but increases dramatically when the temperature goes above the smoke point. Each time oil is heated, its fat molecules break down a little bit. This causes it to reach its “smoke point,” the temperature at which it literally starts to smoke and give off a bad odour, more quickly each time it is used.  When this happens, unhealthy substances are released both into the air and into the food being cooked.

Dr. Soumyadeep Mukhopadhyay, Laboratory-In-Charge at MitraSK Food Testing Services, explains, “These substances are grouped under total polar compounds and their toxicity may cause lipid deposition, oxidative stress, hypertension, atherosclerosis, etc. The Food Safety and Standards of India (FSSAI) has fixed the maximum limit of Total Polar compounds at 25%.We at MSK ensure that the cooking oil adheres to the set codes of FSSAI”.

Fruits and veggies are coated with a layer of wax to preserve their shine. Is this wax coating harmful?

Fruits and vegetables have a natural wax coating that retains moisture because they are composed of 80 to 95 percent water. However, for the purpose of packaging, they are profusely washed and thus the coating wears off. Artificial waxes are then applied to replace the natural ones that wear off. This wax is applied to products to improve their appearance and increase shelf-life. But are these waxes really safe? Whether the wax coats are safe to digest depends on the type of coating used. Most of the coatings involve morpholine that is tremendously harmful and can cause liver or kidney dysfunctions.

Dr. Soumyadeep Mukhopadhyay, Laboratory-In-Charge at MitraSK Food Testing Services, explains, “In India, natural waxes like Candelilla wax, Beeswax, and carnauba wax are the only permissible food waxes on different fruits and vegetables. In order to determine whether the wax coating is made of natural or petroleum-based waxes, the physical and chemical properties need to be known. All-natural waxes have the esters group which are not present in petroleum waxes as they are made of alkanes of various carbons. This is tested using FT-IR Spectroscopy.”

The Food Safety and Standards Authority of India (FSSAI) permits only natural waxes on produce. Therefore, the FT-IR tested wax coatings applied on products are not considered harmful when ingested.

How to read labels on a food product and make the best buying decision

FSSAI has laid down labeling guidelines that every food manufacturer must follow

The label must include the name of food, list of ingredients, nutritional info, veg/nonveg, food additives, net quantity, health claim if any

Other points to note on a label are batch number, FSSAI license number, address and contact of the manufacturer, country of origin etc.

Tags: MitraSK Food TestingMitraSK Food Testing ServicesSoumyadeep Mukhopadhyay MitraSK Food Testing

RECENT POSTS

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Read moreDetails
Janhvi Kapoor partners Amaha for ‘Off the Rocks’ alcohol awareness initiative
Marketing

Janhvi Kapoor partners Amaha for ‘Off the Rocks’ alcohol awareness initiative

April 2, 2026
0

Mumbai: Over the years, actor Janhvi Kapoor has observed something that rarely gets spoken about openly, that as alcohol has...

Read moreDetails
Vertoz appoints Gaurav Bhagnani as Senior Marketing Manager
Marketing

Vertoz appoints Gaurav Bhagnani as Senior Marketing Manager

April 1, 2026
0

Mumbai: Vertoz, an AI-powered MadTech and CloudTech platform, has announced the appointment of Gaurav Bhagnani (Ghanshyam) as Senior Marketing Manager....

Read moreDetails
Livguard partners Punjab Kings as Exclusive Power Partner for IPL 2026
Marketing

Livguard partners Punjab Kings as Exclusive Power Partner for IPL 2026

April 1, 2026
0

New Delhi: Livguard has announced its association with Punjab Kings for the 2026 season of the Indian Premier League, coming...

Read moreDetails
Unilever confirms McCormick talks after media speculation over Foods business
Marketing

Unilever combines foods arm with McCormick to form global flavour leader with superior growth profile

April 1, 2026
0

Mumbai: In a move that reshapes the global consumer goods landscape, Unilever PLC and McCormick & Company, Inc. have announced...

Read moreDetails
Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead
Marketing

Shashank Jain exits PwC India Deals Practice; Mohit Chopra to Lead

March 31, 2026
0

Mumbai: PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role...

Read moreDetails

LATEST NEWS

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions
People

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026
0

Mumba: Madhavan Parthasarathy has joined Kripya Solutions as Managing Director & Chief Executive Officer, marking a key leadership transition for...

MARKETING

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Subscribe to Newsletters

ADVERTISING

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint
Advertising

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint

April 2, 2026
0

Mumbai: Omnicom has announced the launch of a global Adobe-focused practice within its transformation consultancy Credera, marking a strategic move...

PRINT

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins
Print

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
0

Kochi: Kerala’s leading media conglomerate, Mathrubhumi Group, proudly announces that its journalists Muhammed Sabith UM and Akhil Sivanand have been...

AUTHOR'S CORNER

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Authors Corner

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud

April 1, 2026
0

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

Dettol launches emotion-led campaign celebrating a mother’s instinct to protect

April 2, 2026
The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

The Arvind Store flips fashion narrative with role-reversal campaign for ‘Linen by Arvind’

April 2, 2026
Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

Madhavan Parthasarathy appointed MD & CEO at Kripya Solutions

April 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.