Ad Volumes of Ecom-Gaming category on Television rose by 2% during Jan-Aug’21 compared to the same period in Y 2020. Top 10 advertisers accounted for 95% share of category’s Ad Volumes during Jan-Aug’21. Winzo Games was the leading new brand followed by Howzat during Jan-Aug’21 compared to Jan-Aug’20. Together, prime time, afternoon, and Morning time bands added more than 65% share of Ad Volumes. MPL and Winzo Games were the Top 2 brands during Jan-Aug’21 with 36% and 28% share of Ad Volumes, respectively. The top 5 brands had more than 80% share of Ad Volumes.
More than 20 new brands appeared for the Ecom-Gaming category during Jan-Aug’21. The news genre alone had a 33% share of the category’s Ad Volumes, followed by Movies in 2nd position. Top 3 channel genres grabbed 76% of Ad Volumes for the Ecom-Gaming category during Jan-Aug’21.
Feature Films was the most preferred program genre to promote Ecom-Gaming on Television. The top 3 program genres, i.e. Feature Films, News Bulletin, and Film Songs, added more than 55% of category Ad Volumes. 20-40 Sec was the most preferred ad length by Ecom-Gaming advertisers on Television. <20 seconds and 20-40 seconds ad size together added almost 100% share of category Ad Volumes during Jan-Aug’21.
Print Medium
In the Print medium, Ad Space of Ecom-Gaming category grew sharply by 9.2 times during Jan-Aug’21 over Jan-Aug’20. Tick Skill Games and Paytm First Games were the Top 2 advertisers of the Ecom-Gaming category, contributing more than 90% share of Ad Space in Jan-Aug’21. Winzo Games was the top brand with a 77% share of Ad Space. Top 10 advertisers and brands had almost 100% share of Print Advertising.
More than ten new brands were advertised in Print during Jan-Aug’21 compared to Jan-Aug’20 under the category Ecom-Gaming. Winzo Games was the top new brand, followed by MPL. During Jan-Aug’21, the Hindi language topped with 67% share of Ecom-Gaming’s Ad Space followed by Marathi with 13% share. Top 5 Publication languages together added 98% share of category Ad Space. General Interest publication genre had almost 100% share of Ad Space.
North Zone topped in Ecom-Gaming with a 50% share of Ad Space during Jan-Aug’21, followed by West Zone. Aurangabad & Nagpur were Top 2 cities in overall India and West Zone for advertising the Ecom-Gaming category in Print. Sales Promotion had an 80% share of Ecom-Gaming’s Ad Space during Jan-Aug’21. Among Sales Promotions, Multiple Promotion occupied 45% share of Ad Space followed by Contest Promotion with 28% share. Among the advertisers using Sales Promotions, Tictok Skill Games topped with 82% share of Ad Space followed by Paytm First Games with 18% share during Jan-Aug’21.
Radio
When comparing Jan-Aug’21 to Jan-Aug’20, a sharp 2.3 times growth in Ecom-Gaming category’s Ad Volumes observed on Radio medium. Among the advertisers, Tictok Skill Games topped with 31% of the Ad Volumes’ share in Jan-Aug’21.
Winzo Games was the top brand with a 31% share of Ad Volumes, followed by Rummycircle.Com with a 28% share. During Jan-Aug’21, Top 10 advertisers and brands had almost 100% share of Ad Volumes.
On Radio, 10+ new brands registered under the category Ecom-Gaming in Jan-Aug’21 over Jan-Aug’20. Winzo Games was the top new brand on Radio medium, followed by Ludo King. West Bengal and Maharashtra had almost the same share of Ad Volumes during Jan-Aug’21 on Radio. i.e. 22%. The Top 3 states occupied 60% of the ad pie for the Ecom-Gaming.
Advertising on Radio was preferred in the Evening time-band followed by Morning & Afternoon. 78% share of Ecom-Gaming’s Ad Volumes together contributed by Evening & Morning time-bands during Jan-Aug’21.
Digital Advertising
On Digital medium, Ad Insertions increased significantly by 2.1 times during Jan-Aug’21 compared to Jan-Aug’20. Gameskraft Technologies and Play games 24*7 were the top 2 advertisers of the Ecom-Gaming category, adding 43% share of Ad Insertions during Jan-Aug’21. Rummyculture was the leading brand with a 24% share of Ad Insertions during Jan-Aug’21. The top 10 brands had more than 70% share of Ad Insertions. During Jan-Aug’21, Display advertisement had 92% share of Ad Insertions for Ecom-Gaming category on Digital. Among the Digital platforms together, Mobile Display and Desktop Display had more than 85% share of Ad Insertions during Jan-Aug’21.
