Mumbai: Bringing alive Jacqueline Fernandez’s vision to life, Sharpener a creative design agency gave the actress’s pet project She Rox a visual identity. Earlier this year, the lauded actress, Jacqueline Fernandez, decided to use her voice and build a platform to empower women through various avenues. To ensure that the project resonated with women across the spectrum while showcasing her own persona, the actress chose to work with the minds behind Sharpener – Hetal & Bianca for a design that strikes an instant chord with the audience.
Sharpener worked closely with Jacqueline and her team to design the logo, brand identity, and other thematic elements while providing an authentic feel and tap into the positivity that surrounds it.
Talking about the association with Sharpener, Jacqueline Fernandez, said, “She Rox is a project that is incredibly close to my heart and Sharpener helped me see it take a beautiful visual form. I loved how I was involved in the process every step of the way, and they truly listened to what I wanted for the brand. There was so much attention to detail, all the way from the colors to the concepts. Iridescence, the theme we chose, brings in my personality to the brand making it rather personal and unique. However, the transforming colors and forms allowed every personality to relate to it making Sherox a dynamic brand at the same time. The end result was beautiful and captured the essence of the kind of platform we aim to create. A huge thank you to the team, I loved the process and the designs!”
Talking about the process and association with She Rox, Bianca & Hetal, co-founders, Sharpener, said, “Working with Jacqueline was nothing short of an amazing experience. We knew she had put her heart and soul into the project and we wanted the same to reflect in the design. Hence, we zeroed in on the concept of iridescence, which shows fluidity and movement. To balance these, we used the motif of a rock, both for the namesake and to show underlying strength. Witnessing the journey of She Rox, we know that Jacqueline will be able to bring alive her vision of empowering women”
From brand identity design to stop motion films to space design and product design, Sharpener is a design agency that does it all. From La Folie in Mumbai to Hypercity, from Hotstar to Anushka Sharma’s Nush to Lodha, Sharpener has been the creative driving force behind some of the most renowned brands in the country.
