Bangalore: My Finance Wellness (MFW), the first FinEduTech brand in the country, has recently launched a new mobile application “ViSah” for working professionals in the country. The app is designed to provide unbiased and product-agnostic personal finance management advice to working professionals. With this app launch, the company now has a product portfolio covering MSMEs and Individuals.
Madhu Kiran, CEO & Co-founder spoke about the unique features of the app, which the company believes will ensure people become self-reliant in managing finances. Madhu said to be an Atma Nirbhar Bharath, each one of us have to be Atma Nirbhar in our finances, to support this mission, the app has features like Hani Hani Money (Small Savings Scheme), comprehensive financial advice from experts, regular self-assessments, mentoring discussions and host of all the regular features. Madhu believes the working Indian population will get proper guidance and access to the right financial tools to manage their finances. He said, “We are planning to add a lot many more features to the app in the coming days such as AI-based advisory, On-Demand Mentoring Calls, Intelligent Geo Tagged Financial Reports and etc.”
Vincent Arokianathan, COO and Co-founder said, “76% of the Indian Working Population lack basic financial education or get very limited product specific knowledge from the so-called advisors in the market. At MFW, the team’s endeavor is to provide unbiased and free financial education, which should help people to choose the right product and services they are looking for. Tools such as Rule of 72, 114 & 144 are explained through simple yet practical videos on the app.”
