Laqshya Media Group, one of the largest comprehensive marketing communications groups in India recently executed an OOH campaign for Hero Lectro E-cycles (part of Hero Cycles Ltd), a technological breakthrough that promises to revolutionize the way you commute.
The multi-city high decibel OOH campaign planned through the most advanced AI-powered OOH Planning tool “SHARP”, the data and tech-led planning tool “SHARP” helped to get the most appropriate locations in each city to reach out to core TG of the campaign, the tool also gives us the metrics to evaluate the performance of the campaign, be it campaign Nett reach, OTS, CPT, frequency and impact score of the campaign. The OOH campaign has been executed in multi-cities. The campaign encompasses a mix of iconic large format media units, cluster brandings, and other unconventional mediums across all cities that have been utilized to create maximum impact and reach the target audience.
Hero Lectro, the E cycle brand of Hero Cycles, has the widest e-cycle portfolio in India, spanning multiple variants addressing various consumer needs. Keeping different user profiles in mind, Hero Lectro provides solutions for commuting, recreation as well as last-mile delivery. Hero Lectro has introduced innovative designs along with smart features in its E-Cycles such as detachable batteries, usb port, and an ismart app. Riding a Hero Lectro e-cycle is pretty much like riding a bike or a scooter except there are no unearthly fuel costs, no carbon emissions and you get to stay fit along the way.
Rachit Gupta, CMO, Hero Lectro says, “E-Cycles are globally the most sought-after vehicles even ahead of e-scooters or electric cars. As market leaders and having been part of the industry for many generations, we have embarked on a journey to create awareness about e-cycles and its enormous benefits. Our new #WantItFlauntIt campaign is a step in that direction and outdoor serves as a great platform to help us get the word out”
Speaking on the campaign, Amarjeet Hudda, COO, Laqshya Solutions, said “E-bikes are at the forefront of future urban mobility, whether it’s for environmental reasons, a better lifestyle, or just a more cost-effective mode of transportation. We are pleased to execute this OOH campaign for the brand, which has been expanding the category for a year. We’ve aimed to leave a long-lasting impression on our customers with our powerful OOH branding effort.”
