New Delhi: Sunstone Eduversity, India’s leading Higher Education Provider concluded its maiden Content Day event on Thursday, 18th November. This event was held by the brand with a mission to shortlist the best Content ideas from top media houses, OTT platforms, production houses, and youth-oriented content creators, from all over India. The event saw participation from 20+ renowned names such as YouTube, MTV, MX Player, Voot, Mirchi, Culture Machine, Jagran Group, and Anugrah Madison, amongst others, wherein they competed with each other in a bid to impress the jury and bag a spot in Sunstone’s 2022 Marketing Calendar. The jury comprising Sunstone Eduversity’s leadership team and advisory board were presented with dynamic pitches and cutting-edge ideas during this 8-hour long event, which witnessed a resounding success.
Content Day is Sunstone Eduversity’s first self-curated mega event since the higher education leader bagged $28 Million in a Series-B round of funding, in October this year. It marks the brand’s first manoeuvre towards its upcoming Marketing and Brand-building initiative wherein it plans to venture into the below projects:
Fictional web-series content to engage with students and parents through OTT platforms. Through these properties, Sunstone aims to effectively communicate its brand promise in a manner that is both relatable and inspiring to its core TG. With Sunstone’s cutting-edge approach to build awareness around its key value propositions, the higher education leader aims to better enable students at large, and help them secure career prospects that can truly do justice to their caliber.
In-person/virtual interaction with students from various colleges across cities, in the form of Business Case Studies, Hackathon Competitions, and various other tools.
Speaking of Sunstone Eduversity’s Content Day event, Co-founder & CEO, Ashish Munjal said, “As we embark on the next phase of business growth, we plan to deploy a significant portion of our recent Series-B fundraise towards building cutting-edge learning & technology assets, that will help us communicate with our TGs upfront. Our Content Day event is a crucial step forward towards the creation of an adhesive communication strategy which will not only enable us to connect with our audience more effectively but also educate them about the various exciting propositions in store.”
“Sunstone Eduversity is currently at the pinnacle of innovation and farsightedness when it comes to higher education in India. This is therefore the ideal time for the brand to go the extra mile and have active conversations with patrons that would help them make informed decisions. Given that parents are key decision-makers in their children’s higher education journeys, they deserve to be equally informed of India’s job market requirements and the skills necessary for one to make a mark. With our marketing initiatives in 2022, we plan to deploy a communication strategy that can also educate parents about Sunstone’s proven ability to inculcate job skills in students, through an industry-aligned curriculum,” added Alekhya Chakrabarty, Head of Marketing, Sunstone Eduversity.
“Sunstone’s Content Day event was well organized & seamlessly executed. The brief laid down objectives and expectations clearly and helped us give our best. After a thorough evaluation of ideas over multiple rounds, our ideas were heard out patiently and intently on the day. The pointed questions indicated fair evaluation and understanding from stakeholders. Kudos to the Sunstone team for pulling off a great content day! We were delighted to be part of it.” –Varun Joshua, Brand solutions, MX Brand Studio | MX Player.
“Multiple teams from Sunstone were a part of the Content Day. The management demonstrated a clear vision and involvement of their teams at the very planning stage. It allowed healthy interactions and holistic perspective communication, thereby enabling us to refine our deliverables clearly. The presentation was interactive, which is a clear sign of an involved motivated task force. Look forward to marketing a distinct product to a deserving audience.” – Sonal Basu, National Revenue Head – IPR Business, Optimal Media Solutions, A Div. of Times Internet Ltd.
The results of the Content Day event will be announced shortly, wherein Sunstone Eduversity will choose a few select brands with the most exciting ideas, as partners for its Marketing and Branding led initiatives, slated for 2022.
Founded by IMT-Ghaziabad alumnus Ashish Munjal and Piyush Nangru, Sunstone offers higher education programs in partnership with several colleges and private universities. The company’s vision of higher education addresses not only the needs of millions of students but also thousands of employers and colleges. Currently, Sunstone has 24 Campus partners across 18 cities and it envisages expanding in 35 cities—enrolling 25,000 students by the end of 2022.
