Mumbai: ASICS, the global Japanese sportswear brand, has announced the onboarding of Indian national team cricketers Shivam Dube and Varun Chakravarthy, further strengthening its athlete ecosystem in India. The announcement coincides with the launch of its new campaign, ‘Move your body, move your mind’, which reinforces ASICS’ 75-year legacy of promoting the transformative impact of movement on both physical and mental wellbeing.
The collaboration comes at a significant moment, as both athletes prepare to represent India at the upcoming World Cup. Through this association, ASICS aims to spotlight the connection between athletic performance, mental resilience, and everyday movement.
Shivam Dube is known for his strength, mobility, and endurance—attributes rooted in power and balance that align with ASICS’ performance-driven design philosophy. Varun Chakravarthy, widely regarded as one of cricket’s most intriguing mystery spinners, is recognised for his calm temperament and tactical clarity under pressure, embodying the brand’s “Sound Mind” principle. Together, they reflect ASICS’ belief in authentic performance that bridges professional sport and daily fitness.
Talking about the announcement Rajat Khurana, Managing Director, ASICS India and South Asia said, “At ASICS, we’ve always been inspired by transformation journeys built on grit, self-belief and consistency. Shivam and Varun represent two different expressions of the modern Indian athlete, one driven by explosive power and adaptability while the other by precision and composure, yet both grounded in discipline and balance. Their journeys align strongly with our philosophy of ‘Sound Mind, Sound Body,’ and we’re proud to welcome them into the ASICS family.”
Expressing his thoughts on collaboration, Shivam Dube said, “I’ve always believed that growth comes from staying consistent, especially when the path isn’t linear. That is why ASICS resonates with me. The brand understands performance in a holistic and grounded way. This partnership feels like a natural extension of the mindset I’ve built over the years and I’m excited to represent a brand that champions balance, purpose and long-term evolution.”
Commenting on the association Varun Chakravarthy said, “For me, performance has always been about preparation, patience and mental clarity. ASICS’ ‘Sound Mind, Sound Body’ philosophy reflects how I approach the game and my training. I’m excited to be part of a brand that values long-term development and balance, both on and off the field.”
With cricket demanding resilience, durability, and efficient movement, the campaign underscores ASICS’ continued focus on inspiring individuals to experience the uplifting benefits of movement. Through ‘Move your body, move your mind’, the brand reiterates its mission to encourage a healthier, more balanced lifestyle for athletes and consumers alike.
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