Mumbai: OpraahFx, a Delhi-based influencer marketing, and talent management firm today won the representation management for India’s leading YouTube vlogger, Sourav Joshi. Founded by Pranav Panpalia, OpraahFx with this mandate has further strengthened its entertainment portfolio. The agency will be directing and managing all influencer management activities like brand building, brand partnerships, content strategy, digital presence, and PR.
With 10M subscribers on YouTube and 1.8M followers on Instagram, Sourav Joshi is India’s first YouTube vlogger to cross this milestone. Interestingly, Sourav entered the world of YouTube vlogging a year back and crossed the milestone of 10M subscribers within a year. Hailing from Uttarakhand, 21-year-old, Sourav Joshi is a sensation amongst the Indian YouTube community known for creating content around his daily life in the hills of Uttarakhand.
Delighted to win this mandate, Pranav Panpalia, founder, OpraahFx said; “The team at OpraahFx is immensely happy to partner and represent one of India’s leading vloggers, Sourav Joshi. Influencer marketing via YouTube and managing YouTubers being our core strength, this win has immensely scaled our YouTube portfolio. We are excited to leverage Sourav’s digital presence by strategically curating engaging content, developing long-term brand strategy, and accelerating meaningful brand deals. Representing 40+ influencers exclusively, we have created branded campaigns that largely benefited both – the creators and partnering brands. Currently, OpraahFx creators grab about 2.5 billion+ views on YouTube collectively every month and with our partnership with Sourav Joshi, we are looking forward to propelling this number exponentially.”
Excited to be a part of OpraahFx roaster, Sourav Joshi said; “It was since a while that I was looking forward to associating with an agency which rightly understood the YouTube and content ecosystem. OpraahFx being one of the pioneering influencer management and marketing firms in India, I am confident that the team would help me elevate my brand value by many folds. OpraahFx coming with experience in representing India’s leading YouTube talents and creating effective branded campaigns, I am extremely positive that the team under Pranav’s leadership will only help me boost my channel, content, and revenue. Eagerly looking forward to working with this young team of king-makers.”
