Top Advertisers
In the Week 51 of Broadcast Audience Research Council (BARC) data, Reckitt Benckiser (India) Ltd. leaped to the no. 1 position in terms of advertising with Ad volumes of 3322.98 (‘000 secs) pushing Hindustan Lever Ltd. to the second position with 2059.2 (‘000 secs). Ponds India retained its 3rd spot with 1044.69 (‘000 secs) followed by Cadburys India Ltd. at the 4th spot with 884.7 (‘000 secs). Amazon Online India Pvt. Ltd. entered the top 10 charts and claimed the 5th spot with Ad volumes of 597.61 (‘000 secs) followed by ITC Ltd. with 574.55 (‘000 secs) at the 6th spot. Facebook Inc with 559.64 (‘000 secs) retained its 7th position. Godrej Consumer Products Ltd dropped to 8th spot with Ad volumes of 502.88 (‘000 secs) followed by Marico Ltd with 478.23 (‘000 secs) at the 9th spot and Glaxo SmithKline with 452.47 (‘000 secs) at the 10th spot.
Top Brands
Harpic Power Plus 10X Max Clean retained its 1st spot with Ad volumes of 473.48 (‘000 secs) followed by Lizol with 351.12 (‘000 secs) in the 2nd spot. Dettol Antiseptic Liquid gained the 3rd spot with 295.68 (‘000 secs) followed by Vanish Oxi Action with 281.45 (‘000 secs) and Amazon.in with 277.62 (‘000 secs) at the 4th& 5th spot respectively. Ultratech Cement with 263.01 (‘000 secs) dropped to the 6th spot. Facebook.com claimed the 7th position with Ad volumes of 240.6 (‘000 secs). Harpic Bathroom Cleaner dropped to 8th position with 237.29 (‘000 secs). Dettol Disinfectant Spray retained its 9th spot with 226.21 (‘000 secs). Vaseline Intensive Care Deep Moisture Body Lotion claimed the 10th spot with Ad volumes of 219.16 (‘000 secs).
