mCaffeine, a leading caffeinated personal care brand, has launched its new first-ever range of lip care products packed with the goodness of coffee and cocoa. A rich blend of luxurious texture and nourishment to get you ‘Addicted to Good,’ and lock your lips with moisture, the exciting range includes innovative products like the Coffee Lip Balm, Coffee Lip Scrub, Choco Lip Scrub, Choco Lip Balm, Coffee Lip Polishing Oil, Coffee Lip Sleeping Mask and Choco Lip Sleeping Butter.
Devoid of beeswax—making it 100% Vegan and cruelty free—the range of products is suitable for all skin types. It is bold and gender-neutral, infused with an irresistible aroma of coffee and encased in indulgent packaging to get your ‘Lip Locked’ to the goodness of this new lip-care range. A Premium Coffee Lip Care Gifting option, the brand offers the products in a variety of Gift Kits too, making it a perfect gift for your loved ones.
Talking about the launch, Tarun Sharma – Co-Founder & CEO – mCaffeine, said, “At mCaffeine, we continually endeavour to deliver products that help our customers fix or resolve personal care issues they may be facing. Needless to say, its curation and development involved extensive research, groundwork and analysis. Our goal was to create a range that could be used by anyone irrespective of their age, gender or skin type. We have clinically tested the entire range, and more than 95% of the subjects had significant improvement in lip moisturization up to 24 hours after application. Besides, our products are 100% vegan and cruelty free, which is what a substantial segment of consumers seek nowadays. So, I’m confident that this range is a fitting choice for any individual looking for an exclusive lip care product that offers holistic nourishment and comes with a touch of brilliance.”
The cold season is generally a ‘harsh’ time of the year for the lips due to the absence of oil glands—which keep moisture from evaporating. Moreover, exposure to cold, dry wind air results in further chapped and cracked lips. The brand’s timely expansion into the lip-care category seeks to help protect lips from winter’s brutal weather. In addition to that, with its all-glass packaging and zero plastic footprints, mCaffeine also supports staying environmentally conscious.
