New Delhi: Asian Paints is all set to launch the season 5 of its original home décor web series, ‘Where The Heart Is’, in which five renowned celebrities open up their homes for a glimpse into their most private moments. As with all previous seasons of the series, viewers get a personal house tour by the celebrity themselves and can also pick up décor inspirations for their own homes.
Season 5 takes the viewers on an exclusive tour of five uniquely beautiful homes of much-admired celebrities. The series has a distinctive warmth, expressed by each of the personalities who are all self-made in their respective field. This series will show us how these stars unwind in their homes and what inspires their personal décor choices. The first episode goes live on the 31st of January with Actor Suniel Shetty.
This year the likes of Suniel Shetty, Guru Randhawa, Abhay Deol, Aditi Rao Hydari, and Remo D’Souza will be opening their doors to viewers, offering a glimpse into who they behind the screen. With each season, Asian Paints brings forth much-loved personalities who tell us their personal journeys and how they came about building their dream homes. And with each episode viewers get to witness who that personality is for real and how they infuse décor into their lives.
Viewers can look forward to new elements this season. It delves deeper into the celebrity’s home and the décor stories behind each spectacular home. Their fascination with nature and the need to get back to it by building their private abode in Mother Nature’s lap is an inherent mood throughout this season. This desire to connect more deeply with nature and their loved ones is evident in their décor choices that many can relate to. The colors, upholstery, use of wide-open spaces, and high ceilings are all aspects of the home that each of them has painstakingly contemplated and worked on.
With a spaces-first approach, viewers will get to see more of their favorite star’s home: whether it’s a bold change that reflects décor confidence or a minor choice, the new season aims to capture those real, lived-in, warm spaces of the celebrity’s’ homes that are truly theirs, a space that deeply resonates with them and reflects their true self. Additionally, viewers will get to discover the celebrity’s concept of family, togetherness, and what home means to them. The show will also touch upon the beauty of relationships and how one experiences peace and harmony when you spend time with loved ones in a shared home built with love.
Commenting on the show, Amit Syngle, MD and CEO, Asian Paints Limited, said, “We are thrilled to launch Season 5 of the much-loved series, Asian Paints Where The Heart Is. This season is special as it features some very inspiring stories of self-made personalities that have been ruling the hearts of their fans. We are delighted to be giving followers of the series, a chance to see the personal side and vulnerable moments of their favorite celebrities. The series has also allowed our consumers a platform to derive inspiration and create aspirations to design beautiful homes of their own. At Asian Paints, we believe a house is a true depiction of a person’s character, hence, the mood, style, and indulgence of this show make the viewer feel the love and labor that goes into designing every space up close.”
Joshua Karthik, series creator, and CEO at Stories in Motion said, “This is a project that’s truly close to our hearts, as it allows us to tell real stories of the all-too-real people behind the personas we know them by. Especially this year, we were moved by so many of these stories personally. Shooting these beautiful people and their beautiful homes during the pandemic was a challenge that we took on with the strong support of Asian Paints and the stars themselves, and we can’t wait to see audiences react to these stories with love this season.”
