‘Talk in India’ begins its journey and opens with “VROTT,” an Indian OTT Platform which makes the World speak its local language. VROTT will premiere exclusive Global content dubbed in Local languages like Hindi, Tamil & Telugu.
“With regional internet penetration growing at over 50 percent, localization of content and OTT apps are going to play a key role in maximizing content investments. All eyes will be on regional content to capture the next 100 million SVOD subscribers. VROTT will focus to capture the emerging interior B & C markets by adding Malayalam, Kannada, Bangla, Marathi, Gujarati, Punjabi languages as well”, says Manish Dutt – Founder VR Films & VROTT.
“Hindi content will continue to dominate, but we will see a booming rise of regional originals and Direct-To-OTT movie releases that will contribute to the flourishing of content”, adds Manish
Owing to the growing popularity of regional and localized content, dubbing and subtitling will play a significant role in growing the content bank and its consumption. With multiple OTT models including SVOD (subscription-based platforms), AVOD (advertising-based platforms), and TVOD (transaction-based platforms), the consumer will be spoilt for choice and how.
