Mumbai: NOFILTR.Group, India’s leading influencer marketing and incubation agency recently partnered with Switzerland Tourism for a Winter special influencer-led promotion.
This partnership allowed the NOFILTR.Group influencers to travel across Switzerland, one of the most beautiful countries in the world with ease and visit winter hotspots while promoting them through their social media accounts. In order to execute the promotion for Switzerland Tourism and the NOFILTR.Group collaborated with celebrated Indian influencer group, DamnFam. Eight of the nine DamnFam creators participated in the promotional activity, namely Mr. MNV, Aashna Hegde, Unnati Malharkar, Ashi Khanna, Arshfam, Tanzeel Khan, Rishabh Chawla, and Sanket Mehta. The tour was meticulously planned to ensure that the creators get to explore and enjoy the country through a variety of activities while following all Covid-19 safety protocols.
In total, the influencer posted 73 static posts and 58 reels on Instagram. They received a total of 6.3 million likes and 82K comments on Instagram static posts, 43 million views, 6.1 million likes and 96K comments on Instagram reels. On YouTube, 13 videos were posted by the influencers that received 2.7 million views, 288K likes and 27.8K comments.
Speaking about the collaboration with Switzerland Tourism, Hitarth Dadia, Chief Marketing Officer, NOFILTR.Group said, “We are thrilled to have partnered with Switzerland Tourism. In the last two years, the pandemic had altered our lives and reduced travel to a minimum. It hampered the content creators’ workflow as they often shoot outdoors. But the partnership with Switzerland Tourism helped us break this monotony created due to the pandemic. The Tourism board planned the most ideal and hassle-free vacation for the content creators with a fine balance between adventurous and leisure activities. It was one of the best experiences of our lives and we look forward to more of these trips that serve the Switzerland Tourism board and our creators’ purpose likewise.”
“It was a pleasure to host the very popular DamnFam group in Switzerland. Through their social media feeds, we were able to showcase to our larger audience the diverse range of activities travelers can add to their bucket list for their next winter vacation in Switzerland. The group witnessed first-hand why Switzerland is one of the safest countries to travel to at this point because of our initiatives like Clean & Safe Label along with vaccination and test requirements. Through DamnFam, we were able to reach out to young travelers who enjoy adrenaline-pumping adventure activities. The group particularly enjoyed skydiving in Interlaken, snow activities in Engelberg, our interactive museums like Swiss Museum of Transport in Lucerne, the Lindt Home of Chocolate, and the FIFA football museum in Zurich!” said Ritu Sharma, Deputy Director, Switzerland Tourism.
