Mumbai: Punt Creative has been appointed as the communications partner for PizzaExpress India following a competitive multi-agency pitch.
Under the mandate, the agency will lead PizzaExpress India’s communication and digital strategy, social media, content, and integrated campaign development. Punt Creative will be responsible for strengthening the brand’s digital presence, expanding its content ecosystem, and creating culturally relevant campaigns to deepen consumer engagement across platforms.
Speaking on the partnership, Harsh Shah, Managing Director, Punt Creative, said, “PizzaExpress is a brand with incredible heritage and a strong point of view on food, culture, and dining experiences. We are delighted to partner with the team in India and look forward to creating meaningful campaigns and consumer conversations that strengthen the brand’s presence and engagement across digital platforms.”
Shambhavi Mishra, Group Head of Marketing, Gourmet Investments Hospitality Group (GIHG), said, “As PizzaExpress continues to strengthen its brand and deepen connections with today’s consumers, we were looking for a partner that could combine strategic thinking with culturally relevant creativity. Punt Creative demonstrated a strong understanding of our brand, audience, and ambitions for the digital space. We look forward to collaborate with the team to create meaningful conversations, memorable campaigns, and experiences that resonate with our consumers.”
The appointment comes as PizzaExpress continues to expand its footprint in India, bringing its signature handcrafted pizzas and contemporary dining experience to consumers across key markets while strengthening its digital-first brand narrative.
Founded in London in 1965, PizzaExpress is the UK’s No. 1 pizza brand, recognised for its handcrafted pizzas, contemporary dining experience, and rich heritage. In India, the brand operates 38 restaurants across nine cities, covering major metros and select Tier-2 markets.
Punt Creative, led by founders Madhu Sudan and Priyanka Agrawal, has established itself as a creative and digital agency delivering integrated solutions across brand strategy, creative, content, social media, influencer marketing, technology, and digital transformation. The agency works with brands across sectors including lifestyle, food and beverage, healthcare, and consumer products.
PizzaExpress India is operated by Gourmet Investments Hospitality Group (GIHG), which also manages international restaurant brands including Olive Garden, Chili’s, and P.F. Chang’s in the country.
