Mumbai: ALTBalaji, an Indian Homegrown OTT Platform is all set to launch a metaverse-based game for reality show Lock Upp: Badass Jail, Atyaachari Khel. Lock Upp Game is a virtual reality game based on a reality show, which will give players a chance to traverse through the world of the show, attempt tasks and win real money.
ALTBalaji, as a pioneer, has enabled gaming enthusiasts to connect via its metaverse-based game and explore the unique world of Lock Upp. Based on elements of blockchain in a virtual 3D environment and NFTs, the Lock Upp game will allow gamers from across the globe to play and win real in the metaverse. ALTBalaji has partnered with Owens NFT to give the gamers an experience combined with multiple elements of technology like augmented reality, blockchain and virtual reality.
Zulfiqar Khan, Group COO, Balaji Telefilms said, “The Lock Upp game is a step toward enhancing and enriching content consumption experiences. By leveraging technology we aim to innovate and open up a new dimension in content development and participation. The Lock Upp metaverse will give gamers and audiences a chance to be a part of a very unique world where they can play along as the show progresses. This is our first step into the future. Working with Owen’s has been a truly rewarding experience and we couldn’t have asked for a better partner. I believe this is just the beginning of a fantastic partnership.”
Raman Bindlish, CEO of Owens, “Owens is delighted to collaborate with ALTBalaji in launching this innovative reality show, Lock-Upp, which integrates an accompanying Metaverse-Based Fantasy Game, a world- first in its category. ALTBalaji is a pioneer in media innovation worldwide and continues this trend in blazing the trail and setting the stage for future Reality Show formats.”
Lock Upp promises to be an engaging captive reality show with all the right ingredients. A daring celebrity host Kangana Ranaut, compelling tasks, dramatic fights, and an interesting mix of contestants who will do anything & everything to survive in the jail, Lock Upp is the perfect amalgamation of entertainment.
ALTBalaji and MX Player will live stream this show 24×7 on their respective platforms and will have the audiences interact directly with the contestants.
Lock Upp will stream on ALTBalaji & MX Player starting 27th February 2022.
