Gurugram: Wobb – the leading influencer hiring platform connected Plum, a 100% vegan beauty and personal care brand, with 1000 social media influencers for the promotion of its new skincare range. As part of the strategic influencer marketing campaign, Plum received a whopping 49 Mn impressions on its social media.
Wobb rallied leading influencers like Ashna Shroff, Kritika Khurana, Juhi Godambe, Shiv Shakti, Shafaq Naaz, among others, to promote Plum’s newly launched skincare products. As a part of the campaign, products like Plum Vitamin C Serum, Plum Green Tea Face Wash, Grape Seed, Buckthorn Oil, etc., were reviewed and extensively posted across social media channels.
Pleased with the collaboration, Ishan Jindal, Founder and CEO of Wobb, said, “Pureplay has multiple brands under its portfolio. We started our journey with Phy Life, which is a brand for Men’s grooming. In no time, Tanmay from Phy (Pureplay team) gave us a stellar recommendation & we became the go-to influencer company for all Pureplay brands, including Plum Goodness, and Plum Bodylovin’. Over the year, the Plum team has been collaborative that helped us to deliver stellar influencer campaigns in our effort to contribute to brand building and we have learned so much about beauty & personal care brands that over 200+ brands in this space work with us and for many of them, we are able to give guaranteed sales ROI as much as 3X due to our undisputed industry-leading expertise, which no one can offer anywhere in the world.”
The influencer campaign received over 49 million impressions and a total engagement of 5.6 million. Moreover, the skincare products gained 29 million views, 11.3 million likes, and over 100K+ comments.
Delighted with the success of their influencer campaign, Sakshi Agarwal, Assistant Marketing Manager at Pureplay, said, “It’s been a pleasure working with Wobb for all of our influencer campaigns! The team at Wobb is very dedicated to the brands they work with. Great costs, quick turnaround time, good content, and 100% client support have been Wobb’s USP for us at Plum BodyLovin’. Big thanks to Wobb for always killing it for us! :)!”
