Mumbai: One in three women in India face domestic violence. Every day, 27 women are killed/dead due to Domestic Violence. Each year, thousands of women are murdered or forced to commit suicide in our country, by their husband and his relatives – If we take the year 2019, almost 10,000 (9963) women were killed or forced to commit suicide.
Swayam, in assocation with Ogilvy launched a Campaign focusing on these subtle forms of abuse that are most often not recognised as domestic violence, committed both in marital and parental homes, where there is no apparent physical manifestation, but they take a severe toll on women’s mental and physical health. It aims to help women recognise the different forms of abuse they face and urges them to take action whilst at the same time creating awareness amongst society that domestic violence is not limited to physical abuse but includes mental, emotional, economic, and sexual abuse.
The campaign was launched with 3 short 25 second films in Hindi and English addressing these forms of domestic violence. Swayam partnered with Ogilvy India to create and conceptualise the films, and Shoojit Sircar’s Rising Sun films have executed the films and Mansi Kadne has Directed the films. The films were released by Sohini Sengupta, renowned theatre, film & television personality.
Shoojit Sircar and Mansi Kadne represented Rising Sun Films and Piyush Pandey, Chairman of Global Creative & Executive Chairman, Ogilvy India was there, representing Ogilvy.
