Meraki Sport and Entertainment, an Indian sport marketing & consulting company renewed its association with Fresh events for The Musical Run.
The Music Run (TMR), a hybrid of a music festival and a fun run, debuted in India, Bengaluru in 2016 and had been a regular feature in the city’s running calendar with an average participation of 6,000 plus runners, y-o-y with its last Indian chapter being held in Pune in 2019, before a 2-year pandemic induced hiatus paused the extension of the series in the country.
Speaking at the announcement, Jeffrey Ross, General Manager of Fresh Events Asia said “we are delighted to announce a multi-year extension of our partnership with Meraki Sport & Entertainment, making them the exclusive India license holders. TMR is the only international running series with music at every step of the way and we are confident that there is no better partner than Meraki to make India #LiveTheBeat”
The event comprises of two race categories – timed 5K & 10K, and has seen headlining acts like Ritviz, Gully Gang, Lost Stories, Zaeden and other trending entertainers in its earlier editions.
Giselle Mendes, Head Experiences & Events – Meraki Sport & Entertainment said “TMR’s unique disposition is its ability to engage the Gen Zs and millennials, through an expression of health & fitness. Our objective is to localise this without diluting the core fabric of the product and create pan-India experiences. While the on-ground events will engage over 30K participants, supported by comprehensive marketing & promotions, we will also be focussing on creating India specific community forums, at the back of the event, providing brands with a year-round engagement with a relevant consumer demographic.”
