Mankind Pharma’s ayurvedic antacid brand Gas-O-Fast launched the second leg of the multilingual TVC campaign with Brahmanandam and Biswanath Basu.
As a continuation of the multilingual TVC previously released, highlighting the overeating habit of the people, Gas-O-Fast released the new campaign with Kanneganti Brahmanandam and Biswanath Basu for the regional audience in the South and East. It portrays the common practice of people loosening their belts before gorging on their favorite delicacy leading to acidity, gas, and indigestion issues.
The campaign was consciously curated bringing about the right confluence of the common overindulging habit of people effectively brought to the screen by regional brand ambassadors revered for their niche acting skills in their respective regions.
Gas-O-Fast releases TVCs in regional languages to effectively communicate with the local population.
On the occasion, Joy Chatterjee, Associate Vice President of Mankind Pharma said, “We at Gas-O-Fast strive to take the product across the country. Given that the stomach-related issues have relevance across the country, we wanted to reach out to the potential audience residing beyond the metropolitan cities through the campaign and create recall value with the help of the regional actors who enjoy a massive fan base in the region.”
Speaking on the collaboration, Brahmanandam said, “Working with the brand was a very elating experience for me and through the campaign we wanted to bring relief to the common stomach related problems with the help of the quick relief solutions by Gas-O-Fast.”
Likewise, even Biswanath Basu said, “The step taken by Gas-O-Fast aims to appeal the masses of the region in their own linguistic making the consumption more receptive as well as effective.”
