Mumbai: Fragrance company Signature Scents & Co has appointed Sanaa Shaikh as its new Chief Marketing Officer (CMO), strengthening its leadership team as it looks to expand its brand presence.
Shaikh announced her appointment in a LinkedIn post, expressing enthusiasm about taking on the new role and contributing to the company’s growth.
“I’m happy to share that I’m starting a new position as Chief Marketing Officer at Signature Scents & Co!” she wrote, adding that she looks forward to building the brand in Bengaluru alongside Rewant Veer Singh.
Before joining Signature Scents & Co, Shaikh served as Head of Marketing at Bellator Group, where she led marketing initiatives and brand-building efforts.
With over nine years of experience in marketing, Shaikh has built expertise in developing integrated marketing strategies, collaborating with cross-functional teams, and conceptualising event-led brand experiences. Her experience spans driving brand visibility, customer engagement, and strategic marketing initiatives across organisations.
Her appointment comes as Signature Scents & Co continues to strengthen its leadership capabilities to support its next phase of growth and brand development.
