The Indian contingent continued its run for metals bagging one Gold and two Silvers on Day 2 of Cannes Lions 2022. Additional 20 shortlists were also announced, taking the number to 57 so far. Dentsu Creative India created its magic and added Gold to their kitty on Day 2 with the already existing Grand Prix, one Silver and two Bronze from Day 1. The metal tally for India now stands at 10.
Dentsu Creative has won a Gold in the Digital Craft category for ‘The Unfiltered History Tour’ campaign for client Vice Media.
Commenting on the win, Amit Wadhwa, CEO India, Dentsu Creative, remarked, “It has been a fantabulous Day 2 at Cannes Lions. After an exciting start with a Grand Prix, 1 Silver, and 2 Bronze, we are ecstatic to add a Gold to our kitty. This is indeed a mesmerizing experience. A big, big thank you to all our ex and present teammates for making this happen. It has indeed been a breathtaking miracle. Also, my deepest gratitude to everyone who has held their faith in our teams and work. Thank you!”
Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative, “After the Grand Prix yesterday, the Gold today comes as yet another validation of the quality of the Unfiltered History Tour campaign. Winning against fantastic campaigns from around the world is a great feeling. While we are extremely grateful for the recognition that our campaign has received so far at the Cannes Lions, we are hungry for more!”
Byju’s has won a Silver Lion in the Entertainment category for ‘Master Ji’ campaign for client Byju’s.
DDB Mudra won a Silver Lion in the Industry Craft category for ‘A Silent Frown’ campaign for client Charlie Chaplin Foundation.
In the winners declared for Film Craft and Design categories, none from India.
Cannes had also announced the winners in Entertainment Lions for Music and Entertainment Lions for Sports categories. There were no shortlists from India in these categories.
Dentsu Creative’s case study, ‘The Unfiltered History Tour’ campaign for Vice Media
https://www.youtube.com/watch?v=qDM6cI1sYmw&t=3s
Byju’s ‘Master Ji’ campaign
