Mumbai: Wondrlab has appointed Alok Mahadevia as Lead Content, further strengthening its creative leadership team with the addition of a global executive creative director whose experience spans New York, Chicago, Los Angeles, Dubai, and Mumbai.
Mahadevia brings more than 15 years of experience in advertising, including a decade in the United States working with leading agencies such as Leo Burnett Chicago, DoorDash, 160/90, and Saatchi & Saatchi, before returning to India.
Over the course of his career, Mahadevia has worked on brands including Samsung, Toyota, IKEA, Spotify, HSBC, and the NFL.
His award-winning work includes a Clio Gold-winning campaign for Samsung’s Olympics Chant Ad, which garnered over 20 million views on YouTube and led to a tagline that was later adopted globally by the brand for several years. The campaign also received a Cannes shortlist recognition. Mahadevia has additionally won a Clio Entertainment Silver, an Andy Silver, and a One Show Merit, and has served on the jury for both The One Show and the PHNX Awards.
Speaking about his appointment, Hemant Shringy, CCO & Managing Partner, Wondrlab Network, said, “At Wondrlab, we are building a platform-first network for a world where creativity, culture, technology and commerce are increasingly interconnected. Alok brings a truly global perspective to that vision, backed by a body of work that has consistently created cultural impact while driving business outcomes.”
Speaking about joining Wondrlab, Alok Mahadevia said, “After spending over a decade working across different creative ecosystems globally, what excites me about Wondrlab is its hunger to build something modern, agile and culturally relevant from India for the world.”
