India’s spectacular performance continues with one Grand Prix, two Gold, five Silver and two Bronze on Day 3 of Cannes Lions 2022. Dentsu Creative India created history by winning second Grand Prix. Additional 50 shortlists were also announced taking the number to 107 so far. The total metal tally for India with 10 more Lions now stands at 20.
Brand Experience & Activation
Dentsu Creative has won a Grand Prix and a Silver Lion in the Brand Experience & Activation category for ‘The Unfiltered History Tour’ campaign for client Vice Media.
Amit Wadhwa, CEO India, Dentsu Creative applauded on the win, “It is our Day 3 at Cannes and we are on top of the world to win yet another Grand Prix and Silver Lion. It is indeed blissful to take back 2 Grand Prix in addition to the many metals. It has been a mind-blowing experience so far. While we party harder for this one, I am in awe of the level of global creativity and innovation displayed at the festival. We are totally looking forward to witnessing more innovation ahead and expecting many more wins. Fingers Crossed!”
Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative remarked, “Today, we have made history with another tremendous victory. A Grand Prix and Silver!! Kudos to the entire team for the massive win. I am enthralled with the mark ‘The Unfiltered History Tour’ campaign and everyone behind it has left. My heartiest congratulations to all of them. It’s time to celebrate while we wait to increase the number of our wins.”
Ogilvy India has won a Silver Lion for ‘Shah Rukh Khan-My-Ad’ campaign for client Cadbury Celebrations.
FCB India has secured a Silver Lion for ‘Nominate Me Selfie’ campaign for client Political Shakti + The Times of India.
There were 10 shortlists from India in Brand Experience & Activation category.
Creative Commerce
In this category, VMLY&R India has won a Gold for ‘Smart Fill’ campaign for client Unilever and McCann India has also won Gold for ‘Shagun Ka Lifafa’ campaign for client Ujjivan Small Finance Bank.
Prasoon Joshi, CEO of McCann World Group India & APAC Chairman commented on the Gold win, “We are proud of the work done for Ujjivan Small Finance Bank (Shagun ka Lifafa). When an idea is born from authentic culture and finds a meaningful role in people’s lives, it’s bound to have a positive impact. Our team led by Ashish Chakravarty along with Sambit Mohanty and our McCann India team made this idea come to life and resonate. An acknowledgement at Cannes of work well done, is fantastic.”
Mukund Olety, Chief Creative Officer, VMLY&R India remarked, “This is turning out to be a fantastic Cannes for us. It feels more amazing when different pieces of work from different teams start picking up. A great testament to the creative culture we are building at VMLY&R. I am of course lucky to be working with such a passionate and talented bunch of people.”
There were 4 shortlists from India in the Creative Commerce category.
Dentsu Creative India won a Silver Lion in the Mobile category for ‘The Unfiltered History Tour’ campaign for client Vice Media. There were four shortlists from India in this category.
VMLY&R India has won a Silver Lion in the Innovation category for ‘The Killer Pack’ campaign for client Maxx Flash.
VMLY&R won a Bronze in Creative Business Transformation category for ‘Smart Fill’ campaign for Unilever. This was the only shortlist from India.
DDB Mudra won a Bronze in Creative Effectiveness category for “Stayfree Project Free Period” campaign for client Johnson & Johnson. This was the only shortlist from India.
Cannes had also announced the winners in Creative Strategy category. There were no shortlists from India in this category.
