New Delhi: Krafton announced that Battlegrounds Mobile India (BGMI) achieved a new milestone by surpassing 100 million registered users.
With a long-term vision of fostering the ecosystem, Krafton has planned even larger tournaments for BGMI this year with the prize pool for the recently concluded BMPS (Battlegrounds Mobile India Pro Series) Season1 being set at INR 2 crore, the largest in Indian esports history.
Krafton launched a first-of-its kind ‘Game Responsibly’ campaign in November 2021 to promote safer and responsible gaming habits and build awareness amongst players to cultivate safer and healthy gaming habits.
“BGMI’s first year has been a resounding success with millions of players joining to experience the game. We have brought in major tournaments, Indian themed collaborations, and celebrated India centric events with the community with a goal in curating a gameplay unique to our Indian users,” said Changhan Kim, CEO, Krafton during his visit to India as BGMI gears up to celebrate its first anniversary.
He further added, “India is an important market for KRAFTON. We are positive about the opportunities in the country and are committed to create a robust gaming ecosystem. Our focus is pivoted towards constantly elevating the mobile gaming experience for our growing community and invest in the flourishing start-up landscape here”
Speaking on the milestone, Minu Lee, Head of India Publishing, Krafton said, “We are extremely thrilled to have reached this landmark in the very first year of BGMI and thank our gamers for this achievement. BGMI has been in sync with the gaming community’s needs every step of the way with new and challenging gameplay, festive updates, and exciting themes from coveted IPs. We have consistently worked towards bringing in localized content, offerings, and understanding the nuances that have driven BGMI to become the preferred game in India. We look forward to bringing new and exciting experiences to the community and supporting holistic growth for the Esports ecosystem in India.”
In the last year, Krafton invested nearly 100 million USD to improve India’s local video game, Esports, and entertainment startups to build a healthy gaming start-up ecosystem.
